This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE. Erica Jorgensen shows you how to create actionable content standards, put together an effective research plan for better content outcomes, and share your work across your organization
—Kristina Halvorson, CEO and Founder, Brain Traffic
Reading Strategic Content Design is like having a personal mentor quickly teach you the most important aspects of content creation and content research. While it would be ideal to have a dedicated user researcher on our projects, it’s extremely valuable for digital teams to know how to gather customer feedback. Many of the insights that Erica shares would take years of experimentation and on-the-job analysis to learn on your own. If you would like to skip ahead to better content, then read this book.
—Michelle Mazurek, Senior Manager, User Experience at Amazon
I’m using this book immediately. Its fresh examples and focused research techniques will help my team serve our customers better than ever.
—Torrey Podmajersky, author, Strategic Writing for UX
If you’ve been looking for ways to make sure that your content is customer-centered and has real business impact, this is a must-have field guide for content evaluation and testing.
—Sheila O’Hara, Head of Content Design, Slack
Yes! This is the book about content design and research I’ve always wanted. From strategy to execution, Erica shows you everything you need to create content that solves real problems for real people.
—Jonathon Colman, Content Design Practice Lead at HubSpot
Good content answers our questions. But good content comes from good research—and in Strategic Content Design, Erica Jorgensen brings an astute and unflinching eye to research and testing techniques to engage the people, planning, and processes that shape content. Ready to ask tough questions? Roll up your sleeves; this is a book that prepares you to do the work.
—Margot Bloomstein, brand and content strategist and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
If you’re writing words for a user experience without understanding their impact on your audience, you might as well be writing in a language they don’t understand! Erica Jorgensen’s book gives you all the tools you need to understand your users, measure your writing’s effectiveness, and create clarity and quality. Read this book and go forth to make your users’ lives better through effective content!
—Andy Welfle, Coauthor of Writing Is Designing
Erica’s book helps you get actionable insights to write truly user-obsessed content for your digital thing. The guidance and practices she outlines to get those insights and craft useful, usable, even delightful, content will be an indispensable resource … the kind that sits on your desk always at-the-ready when you need it.
—Meghan Casey, Owner, Do Better Content Consulting and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Erica Jorgensen’s guide to research-driven content is packed with ways to get the best out of everyone whose work touches content. It will help any content professional build a strong foundation, navigate past content’s biggest obstacle—unwelcome opinions—and toward content as a team sport that helps a whole organization win.
—Jane Ruffino, content design consultant and UX writing course director, Berghs School of Communication, Stockholm, Sweden
