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Sentient Design

By Josh Clark & Veronika Kindred

To be published: 2025

Sentient Design is the already-happening future of intelligent interfaces—experiences that feel almost self-aware in their response to user needs. These are AI-mediated experiences that adapt to humans, instead of making us adapt to them. Sentient Design moves past static info/layouts and embraces UX as a radically adaptive story, experiences that are conceived and compiled in real time based on your intent in the moment.

This book explores the AI-powered opportunities that lie beyond the chatbot—and that will animate the next generation of our craft. This transition demands fresh perspective, technique and process. It also introduces new challenges and dangers. Sentient Design provides a framework for conceiving, exploring, and delivering this new kind of experience.

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Sentient Design is the already-happening future of intelligent interfaces—experiences that feel almost self-aware in their response to user needs. These are AI-mediated experiences that adapt to humans, instead of making us adapt to them. Sentient Design moves past static info/layouts and embraces UX as a radically adaptive story, experiences that are conceived and compiled in real time based on your intent in the moment.

This book explores the AI-powered opportunities that lie beyond the chatbot—and that will animate the next generation of our craft. This transition demands fresh perspective, technique and process. It also introduces new challenges and dangers. Sentient Design provides a framework for conceiving, exploring, and delivering this new kind of experience.

Book notification
Sign up to be the first to know about new book releases, sales, events, and more!

Table of Contents

Part 1: What is Sentient Design?

Chapter 1: Intelligent interfaces everywhere
Chapter 2: The shape of Sentient Design
Chapter 3: “What could possibly go wrong?”

Part 2: Intelligence as design material

Chapter 4: AI and its special talents
Chapter 5: The curious qualities of machine intelligence
Chapter 6: Failure, uncertainty, and defensive design
Chapter 7: Designing with signals, not facts

Part 3: Delivering Sentient Design

Chapter 8: “What if it were magic?”
Chapter 9: The radically adaptive interface
Chapter 10: Agents, companions, and co-pilots
Chapter 11: Earning (and keeping) trust
Chapter 12: The robot-powered product team
Conclusion: Design for what’s next