Content Research for User Experience
Discovering the Words that Resonate with your Audience
Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it!
Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What needs work? What’s missing? Whether you’re a solo practitioner or part of a large content team, you can answer these questions with quick content testing and drive a stronger customer experience for better business results.
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