Caroline’s book Surveys That Work: A Practical Guide for Designing and Running Better Surveys is a decade in the making — and finally coming in July 2021! Here, Caroline shares some glimpses into the methodologies and tricks she’ll share in the book, and how it evolved along the years.
Mentor Black Business blackbusiness.mcsaatchi.com/ founded by Akil Benjamin
More about the book:
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.