Listen: Advancing Service Design 2024 curators Ben Reason and Patrick Quattlebaum discuss the new virtual conference

August 5, 2024

Is it time to advance the practice of service design?

Ben Reason and Patrick Quattlebaum think so. They’re veteran service designers and co-authors of a pair of Rosenfeld books—Service Design: From Insight to Implementation and Orchestrating Experiences: Collaborative Design for Complexity respectively.

Ben, founder of LiveWork Studio, and Patrick, who founded Harmonic Design in Atlanta, join Lou to talk about launching a new Rosenfeld conference—Advancing Service Design—designed to highlight the service design’s potential for a new generation. They see opportunities for service design to go deeper—by integrating with and strengthening existing practices, like product management and agile, and broader—by better connecting systems that span multiple organizations (think healthcare).

Working with the Rosenfeld team, they’re creating a conference program that you can be a part of—they describe the kinds of presentation proposals they’re looking for from prospective speakers. Patrick and Ben hope you’ll join them in advancing service design; the conference will take place virtually December 3-4.

What You’ll Learn from this Episode:

  • The real meaning of service design
  • How service design is evolving
  • Some crucial differences between the work in North America and Europe
  • Why communication between organizations is so important
  • How the upcoming conference will inspire and support you
  • How to contribute and become part of the upcoming case studies
  • How the panel discussions at the December conference will be different