Now Available: Duly Noted by Jorge Arango

Design in Product 2022

December 6, 2022 | Virtual

How UX can thrive in a Product world

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About #DiP2022

UX and product: it’s a famously fraught relationship, with user experience folks often feeling stymied by product’s final say on what gets shipped. Like it or not, product management has an increasingly high profile and often dominates when it comes to product definition and budget.

What if we could flip the script—focusing on collaboration rather than confrontation? How can UX people become more valued and indispensable in product-dominant organizations?

At Design in Product, we explored concrete ways that UX can help product people be more effective in their work, and open the doors to more effective collaboration. We explored the core challenges product people face—from analyzing data and performing growth experiments to business modeling—and demonstrate how better UX can help them succeed and, in turn, increase their respect for what UX brings to the table.

Who was Design in Product for?

This conference was geared towards practitioners and leaders in UX design and research who are trying to become better partners with product managers, owners, and designers. Product managers and leaders who are looking to build bridges, improve collaboration and better understand how to get the most out of the design process should also attend.

If any of these statements sound familiar, Design in Product is for you:

  • I want to understand product management enough that I can have productive conversations with my PM peers, understand their motivations and challenges, and help them succeed
  • I’m looking for a career path into a product management role
  • I need to be able to function as a de facto product lead on my projects since we don’t have a product manager
  • I need to know enough about product management to bring its best practices into my work as a UX designer/researcher

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