Advancing Research is coming back in 2024 - and this time we're in-person!

Rosenfeld Media

People who design great experiences have relied on Rosenfeld Media UX books, training, and conferences since 2005.

Special offer for attendees of Advancing Research 2023: 20% off Rosenfeld Media books! Use code AR20 at checkout.

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Many of today’s processes and methods for design thinking and UX design feel limited in a world where we use these approaches to solve complex problems. Systems thinking is a mindset and approach that helps designers and researchers broaden their lens and empowers them to increase their impact.

Join us for this session with Sheryl Cababa, the author of Closing the Loop.

Design and research-driven leaders have evolved from being responsible for executing design concepts to having a crucial role in driving change across organizations. This is welcome progress, but with greater responsibility comes new challenges, especially when it comes to championing change in organizations likely to resist it.

As design and research-driven changemakers have risen in the ranks of business, they’ve “learned on the job,” experiencing both setbacks and victories. We captured many of these learnings by interviewing over 40 design leaders and incorporating their shared wisdom in our book, Changemakers: How Leaders Can Design Change in an Insanely Complex World. Whether these leaders worked at IBM and Google, a US government agency, or a small consulting firm, their insights and observations are applicable to all and well-worth considering.

This presentation will offer an overview of what we learned. It will cover the top mistakes changemakers make as they navigate the messy processes and people issues involved in driving any type of change. You’ll learn how to determine the ground conditions needed for success, how to find and align supporters, how to minimize detractors, and how to repurpose design tools, frameworks, and techniques to your advantage.

Maria Guidice is the co-author of Changemakers: How Leaders Can Design Change in an Insanely Complex World.