A book in progress by Steve Portigal. Publisher: Rosenfeld Media. Anticipated publication date: 2012
As we seek to understand the people we're designing solutions for, substandard interviewing means we don't have all the insight we could have. Interviewing is frequently used but it's not used well. But because it's based on skills we think we have (talking or even listening), it's not taught or reflected on, and people tend to "wing it" rather than develop their skills. Results may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
The Art and Craft of User Research Interviewing will explain how to succeed with interviewing, including:
With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.
Visit this book's blog archive, or continue to read new updates from Steve Portigal at All This ChittahChattah.
