Skip to Navigation | Skip to Content

See What I Mean

How to Use Comics to Communicate Ideas 

Published: December 5, 2012 Paperback: 216 pages, ISBN 1-933820-27-6 Digital: ISBN 1-933820-85-3

by Kevin Cheng

See What I Mean

Think you can't draw? Wish you could? Want to make your personas and scenarios and user stories much more vivid with pictures? Now you can! Get this book! Kevin Cheng shows and tells us why comics are a wonderful way to convey the stories of our designs. And he makes it easy for even the drawing-challenged (like me) to do it."

—Janice (Ginny) Redish, 
author, Letting Go of the Words-Writing Web Content that Works (2nd ed., 2012)

Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and founder of Off Panel Productions, will teach you how you can use comics as a powerful communication tool without trained illustrators.

This book will help you:

  • Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
  • Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
  • Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product
  • Use comics as a way to engage users early and solicit their feedback
  • Sell the value of the method to the rest of your organization
  • Discover the properties of the comics medium that make them so much more than either words or pictures

In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.

“See What I Mean” Blog

From kev/null Ā» See What I Mean

See What I Mean: How to Use Comics to Communicate Ideas

Update: You can buy the book for 25% off with discount code KEVINCHENG. I’m pleased to announce the release of my book, See What I Mean. Whether you’re a fan of comics as a communication tool, or just looking for new ways to communicate your product, process, or ideas, I think you’ll enjoy this book. The...

See What I Mean, Short Talk at WordCamp SF

A few weeks ago, I had the privilege of presenting at WordCamp San Francisco. The presentation is the latest incarnation of of a talk I’ve iterated on since 2006. Back then, it was called Communicating Concepts With Comics. Now, it’s nearly a book called See What I Mean: How to Communicate Ideas With Comics (I’m working on the...

Clearly You

That was the subject my friend Min Jung had when she sent me this comic. So perfect.

Must See Movies for Comic Storytellers

PeterĀ Merholz, who’s seen 75 of the 102 movies list, took the time to filter out the list to what he deems absolutely necessary watching for the comic artist. I’ll get right on this as soon I get myself a TV and then I’ll hopefully do a weekly showing or something. “2001: A Space Odyssey” (1968)...


This weekend, I’ll be at the Alternative Press Expo (APE) for the first time. I’m glad that there’s a strong independent creator community here in San Francisco and am looking forward to a different crowd from the design conferences. Brandon and Nicole have graciously offered to share their table with Min Jung, Courtney, Robert and...