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See What I Mean

How to Use Comics to Communicate Ideas 

Published: December 5, 2012 Paperback: 216 pages, ISBN 1-933820-27-6 Digital: ISBN 1-933820-85-3

by Kevin Cheng

See What I Mean

Even if you are a product manager, in marketing, or engineering manager, who has no aspirations to learn to cartoon, this book may be even more important to you, since your job may well be all the more about effective communication. This will help build priceless literacy in what could be an effective arrow in your quiver of techniques."

—Bill Buxton, author of Sketching the User Experience

Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and founder of Off Panel Productions, will teach you how you can use comics as a powerful communication tool without trained illustrators.

This book will help you:

  • Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
  • Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
  • Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product
  • Use comics as a way to engage users early and solicit their feedback
  • Sell the value of the method to the rest of your organization
  • Discover the properties of the comics medium that make them so much more than either words or pictures

In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.

“See What I Mean” Blog

From kev/null Ā» See What I Mean

See What I Mean: How to Use Comics to Communicate Ideas

Update: You can buy the book for 25% off with discount code KEVINCHENG. I’m pleased to announce the release of my book, See What I Mean. Whether you’re a fan of comics as a communication tool, or just looking for new ways to communicate your product, process, or ideas, I think you’ll enjoy this book. The...

See What I Mean, Short Talk at WordCamp SF

A few weeks ago, I had the privilege of presenting at WordCamp San Francisco. The presentation is the latest incarnation of of a talk I’ve iterated on since 2006. Back then, it was called Communicating Concepts With Comics. Now, it’s nearly a book called See What I Mean: How to Communicate Ideas With Comics (I’m working on the...

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That was the subject my friend Min Jung had when she sent me this comic. So perfect.

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