See What I Mean
How to Use Comics to Communicate Ideas
by Kevin Cheng
Even if you are a product manager, in marketing, or engineering manager, who has no aspirations to learn to cartoon, this book may be even more important to you, since your job may well be all the more about effective communication. This will help build priceless literacy in what could be an effective arrow in your quiver of techniques."—Bill Buxton, author of Sketching the User Experience
Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and founder of Off Panel Productions, will teach you how you can use comics as a powerful communication tool without trained illustrators.
This book will help you:
- Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
- Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
- Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product
- Use comics as a way to engage users early and solicit their feedback
- Sell the value of the method to the rest of your organization
- Discover the properties of the comics medium that make them so much more than either words or pictures
In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.