Acknowledgments
Search analytics is a reasonably new topic, and to a large degree we, the authors, are learning as we go. We need your help assembling the ideas and content for this book, and many of you have already obliged, as the long list below attests. We'll be glad to publicly acknowledge your help in the final version of our manuscript.
Case Study Sources
We've been fortunate to learn from the experiences of people who analyze how users search their site on a regular basis (if you want to help in this way, please take the first of our surveys). In our book, we'll be featuring search analytics case studies and anecdotes from the following organizations:
- American College of Physicians: Neil Kohl
- BBC: Abbie Walsh, Brendan Quinn
- Caterpillar: John Usherwood, David Larson, Thomas Bolisevac
- Deloitte: Jennifer Whalen
- Digital Web Magazine: Nick Finck
- Financial Times: Guy Valerio
- Microsoft: Mike Crandall
- The National Archives: Chris Kutler
- National Association of Realtors: Lorelei Brown
- Rajah Brooke & 19thC Sarawak site: Jennifer Watson
- Sandia National Laboratories: Alexandra P. Fox
- Sport and Recreation New Zealand: David Rush
- University of Notre Dame: Eric Lease Morgan, Tom Lehman
- University of Rochester Medical Center (StrongHealth): Michael Hazard
- University of Rochester, Rush Rhees Library: Lorraine Porcello
Helpful Experts, Colleagues, and Other Friends
We've tried to keep track of all those who've helped us with our book so far, whether by forwarding us their papers or by just giving us a friendly kick in the rear from time to time. Please let us know if we've forgotten to add you to the list.
- Kim Ashley, Blue Cross Blue Shield of North Carolina
- Liz Danzico, AIGA
- Ricardo Baeza-Yates, Center for Web Research
- Chris Farnum, Enlighten
- Chris Grant, Enlighten
- Hurol Inan
- Rob Larson, New York Times
- Jeff Lash, Elsevier
- Brett Lider, Google
- Simone Lippolis, Taxiguerrilla
- Mary Jane Northrup, Enlighten
- Avi Rappoport, SearchTools.com
- James Robertson, StepTwo
- Amanda Spink, Queensland University of Technology
- Mike Steckel, Sematech
- Stacy Surla, Mitre
- Peter van Dijck, Poorbuthappy.com
- Javier Velasco, Center for Web Research
- Ed Vielmetti, Superpatron and Pure Visibility
- Karen Whitehouse
Vendors
We appreciate the applications vendors who've helped us better understand their products. Some provide search engines, others web analytics tools; all have an interest in helping clients better understand how users search their sites.
- Blossom: Alan Feuer
- ClickTracks: Michael Stebbins
- Mint: Shaun Inman
- Measure Map: Jeff Veen, Lane Becker
- Mondosoft: Robert Piddocke and Martin Madsen
- Verity: Walter Underwood
- WebSideStory: Steve Kusmer