Avi Rappoport's taxonomy of search log junk
Great posting by Avi. The types she's come up with are:
- Empty queries
- Repeat queries
- Robot crawlers
- Server hacks
- Search form "guestbook" spam
- Internal testing queries
A book in progress by Louis Rosenfeld & Richard Wiggins. Publisher: Rosenfeld Media. Anticipated publication date: 2008
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Great posting by Avi. The types she's come up with are:
From yesterday's New York Times article on nude vacationing:
SpaFinder.com, an online spa search engine, recently created a separate category for “nudist spa vacations” after noticing an increase in searches for the term. Since November, searches on SpaFinder.com for such trips have averaged about 720 a month—beating out “pet-friendly spas” (284) and “waxing services” (298).
Thanks to Alexandra Fox for the tip!