"Designers who love science fiction (and don't we all?) will go bananas over Shedroff and Noessel's delightful and informative book on how interaction design in sci-fi movies informs interaction design in the real world. Many movie interfaces are remarkably creative, effective, and useful, and the authors analyze and deconstruct more than a century of cinema to find the best. With dozens of familiar examples, they illuminate some of the trickier aspects of designing how complex future systems interface with humans. You will find it as useful as any design textbook, but a whole lot more fun."
—Alan Cooper, President of pioneering interaction design company Cooper, "Father of Visual Basic," and author of The Inmates Are Running the Asylum
"Shedroff and Noessel are leaders in their fields. Make It So is well-researched, pragmatic, and entertaining. The authors show us that science fiction can not only give us visions of the future but can help us design a better future as well."
—Brian David Johnson, Futurist and Director, Future Casting and Experience Research, Intel Corporation
"It has been both revealing and refreshing to see a book that, for the first time, so deeply explores the contrasts, connections, and influences from the realm of fantasy to the real. Shedroff and Noessel have created one of the most thorough and insightful studies ever made of this domain and from a unique angle, not only providing comprehensive coverage of the vast number of examples, but also drawing practical and valuable lessons that inform and can be applied to the problems we think about every day."
—Mark Coleran, visual designer of interfaces for movies (credits include The Bourne Identity, The Island, and Lara Croft: Tomb Raider)
"Part futurist treatise, part design manual, and part cultural analysis, Make It So is a fascinating investigation of an often-overlooked topic: how sci-fi influences the development of tomorrow's machine interfaces."
—Annalee Newitz, Editor, io9 blog
"Every geek's wet dream: a science fiction and interface design book rolled into one."
—Maria Giudice, CEO and Founder, Hot Studio