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Mental Models

Aligning design strategy with human behavior

Mental Models

Resources

What Your Boss (or Client) Should Read

Presentations

How-To

Short-Cut The Process Employ the Model Over the Long Term Segment Audiences by Behavior for Recruiting Recruit Participants Find Out What Makes People Tick: Gather Stories Comb Through the Transcripts Group the Data Format the Model Slot Content Beneath the Towers Derive Information Architecture & Design Run the Project

Templates & Scripts

Appendices

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