Managing Chaos

Digital Governance by Design

By Lisa Welchman

  • Paperback + EbooksEbooks only
  • Managing Chaos Cover
  • Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos enables new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

    Managing Chaos provides clear and cogent guidance on how a governance model delivered through digital strategy, policy, and standards—and abetted by a culture of collaboration—can help the enterprise develop an effective approach to digital transformation.

    Perry Hewitt, Chief Digital Officer, Harvard University

    Managing Chaos Blog View all Blog posts

    Table of Contents

    • Chapter 1: The Basics of Digital Governance
    • Chapter 2: Your Digital Team: Where They Are and What They Do
    • Chapter 3: Digital Strategy: Aligning Expertise and Authority
    • Chapter 4: Staying on Track with Digital Policy
    • Chapter 5: Stopping the Infighting About Digital Standards
    • Chapter 6: Five Digital Governance Design Factors
    • Chapter 7: Getting it Done
    • Chapter 8: The Decision to Govern Well
    • Chapter 9: Multinational Business-to-Business Case Study
    • Chapter 10: Government Case Study
    • Chapter 11: Higher Education Case Study

    Testimonials

    Managing Chaos provides clear and cogent guidance on how a governance model delivered through digital strategy, policy, and standards—and abetted by a culture of collaboration—can help the enterprise develop an effective approach to digital transformation.

    Perry Hewitt, Chief Digital Officer, Harvard University

    Managing Chaos is a practical and pragmatic guide to integrating digital into any business. Required reading for every organization.

    Paul Boag, author of Digital Adaptation

    You can’t get user experience right if your governance model is wrong, and nobody knows digital governance better than Lisa Welchman. When executives and designers read Managing Chaos, the intertwingled world+web will be a better place.

    Peter Morville, author of Intertwingled

    You tried a homepage carousel. A complete website redesign. Even a new CMS. And yet, none of those fixed your real problem, which is that your digital operations simply don’t have a plan for long-term governance. This important book addresses head-on the political battles and angry stalemates faced by every large enterprise.

    Karen McGrane, author of Content Strategy for Mobile

    How has our industry survived for 20 years without this book? An instant classic—requisite reading for anyone working in (or near) the digital realm.

    Kristina Halvorson, CEO Brain Traffic and author of Content Strategy for the Web

    Talk all you want about ‘digital transformation.’ At the end of the day it takes real people (like you!) to get there, and Managing Chaos offers the best guide you’ll find to succeeding at the journey.

    Tony Byrne, Founder, Real Story Group