Skip to Navigation | Skip to Content

See What I Mean

How to Use Comics to Communicate Ideas

See What I Mean

Full description

Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports.

Learn to use a method that's been embraced by large corporations such as Google, eBay, and Adobe, startups like Twitter and Foodspotting, and agencies including Adaptive Path and nForm. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and co-founder of Incredible Labs, will teach you how you can use comics as a powerful communication tool without trained illustrators.

This book will help you:

  • Learn a method to document your organization's work, ideas and vision in a way that any project teammate, customer or manager will readily understand and consume
  • Put the "story" back in "storyboarding" and really describe the user experience from the users' perspective
  • Include the use of comics in the product development life cycle to prevent wasted time and resources spent building the wrong product
  • Use comics as a way to engage users early and solicit their feedback
  • Sell the value of the method to the rest of your organization
  • Discover the properties of the comics medium that make them so much more than either words or pictures

In See What I Mean, Kevin will walk you step by step through the process of using comics to communicate, and provide examples from industry leaders who have already adopted this method.

Readers of this book should gain an understanding of a number of topics in depth, including:

  • Introducing the comics method to ensure that stakeholders are on the same page throughout the product design cycle.
  • How to create their own comics and convey useful narratives. Even if they are not artists and feel they cannot draw, the book will show them how to use previously generated facial expressions, photos, or avatars, and tracing.
  • Five inherent properties of comics (communication, imagination, expression, motion, and iteration.) If understood, they can help people use comics to their full potential when communicating a vision.
  • How comics can be used to convey subtleties of timing and emphasis. The book will illustrate how to use icons and art to help people relate to the characters and focus on the concepts instead of minute details.
  • The limitations and challenges to consider when using comics. The book will discuss the delicate balance of presenting sufficient interface elements to spark discussion, but not so much as to distract from the overall concept.
  • How to get buy-in from management to begin using comics in the product development process.

Readers of this book should be able to utilize this method for future products or features within any team structure or environment.