From Solo to Scaled

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you’re a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.

Eye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Search Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation, and search performance to meet those needs.

Web Form Design

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field’s leading designers to show you everything you need to know about designing effective and engaging Web forms.

Remote Research

Remote research allows you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their own environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.

Service Design

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Product Management for UX People

User experience designers and researchers often struggle with the idea of product management—as a peer discipline, a job title, a future career, or even what the title entails. But surprisingly, there is no roadmap for designers who want to understand what it takes to manage products and services. At least, not until now.

Enter Christian Crumlish with his book, Product Management for UX People. An experienced product manager himself, Crumlish delves into the intersections and gaps between design and product management—for designers who work with product managers and designers who want to become product managers. You’ll find all the answers to your questions about this intriguing career.

Who Should Read This Book

UX professionals who are curious about product management and want to know which of their skills might apply to the products role if they are considering a career change. Any UX person who works on a product team and wants to figure out how best to work in that context. A UX practitioner or manager who is considering a transition to product management and needs guidance about the responsibilities and career possibilities.

Takeaways

Define what product management means for your business and what product managers actually do.
Apply your skills as a UX practitioner to the product manager role.
Learn how product managers work with engineers to keep teams aligned and take responsibility for business outcomes.
Figure out how product managers, UX practitioners, and teams can work together effectively.
Pinpoint how to say “no” to stakeholders and make difficult choices between competing priorities
Read compelling stories about the author’s experiences, as well as other people’s stories in “From the Trenches” sidebars.
Be sure to read the “44 Signs You Are Becoming a ‘Real’ Product Manager.”
Figure out how best to work with data analytics for growth, engagement, and retention in your business.
Learn how to test hypotheses with real-world experiments.
Discuss profit and loss models, revenue models, and how to break even.
Look for “Key Insights” at the end of each chapter, which highlight the important points to remember.

Coffee with Lou #5: Tell the Publisher: What UX books do you need written?

This event is free to attend for members of the Rosenverse. Log in to get access to registration. Not a member? Sign up.

Take a quick look at your professional bookshelf. What’s missing? What topics could you really use a book to guide you today? And what do you anticipate you’ll need to read a year or two from now? Here’s your chance to start plugging those empty spaces on your bookshelf: tell Rosenfeld Media publisher about the books you wish you could be reading right now. Lou will also share some ideas about the books he’s dying to publish.

Not Your Ordinary Re-Brand: Design’s Path to Driving Customer Obsession at Best Buy

In 2018, Best Buy re-branded. The impact of this otherwise ordinary corporate event went far beyond getting a spiffy new logo and a custom font. This talk will tell the story of how our effort to re-brand kicked off a profound cultural transformation at the company. It will cover:

How rolling out the brand led to the creation of a CX vision that helped make it real for each of our 125,000 employees
How this catalyzed the need to centralize our experience design organizations into a unified force
How the company continues to use the guiding behaviors created in the rebrand to enable experiences our customers and employees will love

Designing for Liberation, Rehearsing Freedom

Amahra Spence will speak on the themes of the conference, reflect back key insights that emerged over the course of the three days, and leave us with critical questions we can carry forward as a community, and individuals after the conference is over.