Harnessing AI in UXR: Practical Strategies for Positive Impact

Join Savina Hawkins as she presents a focused exploration of large language models in User Experience Research (UXR). This talk zeroes in on practical, actionable strategies for leveraging these advanced AI tools to enhance UXR outcomes. Savina will discuss the dual nature of large language models, illuminating their potential to both revolutionize and challenge UXR practices. Attendees will learn to identify and mitigate risks while maximizing the benefits of these models in real-world scenarios. The session promises a clear, concise roadmap for UX researchers to effectively integrate large language models into their workflow, ensuring positive, impactful results.

Looking Back…to Look Ahead

Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards.

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

Join us as Zapier’s Senior Insights Program Manager, Michelle Bejian Lotia, shares her research repository journey. With insights coming from all directions at Zapier, important research was often lost in the fray, resulting in repeated projects and siloed efforts.

By consolidating insights into a repository that all stakeholders could access and contribute to, Michelle is looking to compound Zapier’s research efforts and drive insight-led decision-making across the organization.

Come along and hear firsthand the challenges and triumphs of rolling out a research repository in a growing, fully remote organization.

Scaling ResearchOps: Helping Researchers do Their Best Work

Research in many organizations has become all about speed and efficiency, making contextual research difficult. The solution for some is to introduce a ResearchOps layer.

Brigette will introduce you to the Eight Pillars – the broad areas that researchers care about. These pillars remain the same, whether you’re just ‘getting organized’ or are doing research at scale. From here, you can start to think about operationalizing research in your organization. Drawing on her experience as a Research Ops specialist, Brigette will outline the journey- from organized to operationalized. Whatever the scale, Ops’ mission is to help researchers do their best work.

Building a Product Insights Team

Today data science, market research, and UX research are predominantly locked up in individual silos. This is a problem because companies are missing out on the full picture, research is repeated, and good insights are going to waste.

In this session, Andrew shares how to build a product insights team that enables you to build bridges and tell more holistic narratives about your customers.

The talk will cover how to set up the team, the different structures we see, and how you can get started today by getting the teams to work more efficiently together in the interim.

Designing with Outcomes in Mind: Transformation in the Enterprise with Lada Gorlenko

Lada Gorlenko, Director of UX Research at Smartsheet in Seattle, is the lead curator of this year’s Enterprise Experience conference.

Lada began her career in prison, spending lots of time with murderers and drug dealers! Not what you think, though: she was a psychologist researching the personality changes caused by long-term imprisonment. The experience led her to a better understanding of how universally transferable the principles of research and design are, whether in a prison or at an enterprise. In this episode of the Rosenfeld Review, Lada shares her career path and the story of how she ended up in UX, and the themes she’s developed for the upcoming Enterprise Experience conference.

Do we need more design conferences? Chris Avore and Lou Rosenfeld say yes.

Chris Avore and Lou Rosenfeld talk about their upcoming conferences: Pro/Design in New York City on January 30 (hosted by Nasdaq) and Enterprise UX in San Antonio on May 13-15(hosted by Rosenfeld Media and Rackspace).

Pro/Design will be held on Friday, January 30, 2015. There are currently no more tickets available. However, Nasdaq will be releasing live stream information on Monday, January 26.

Scaling a Design Team Across the World with Wendy Johansson

What’s it like to build out a design organization that spans many countries, languages, and culture? Wizeline co-founder Wendy Johansson discusses the insights she gleaned when opening a second Wizeline office in Guadalajara, then a third and fourth in Vietnam and Thailand. From different societal norms to language barriers, her story can inform your own ways of collaboration with new people and cultures, whether abroad or just within your own team.

Wendy recommends:
• The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer
• David Hoang’s Career Hype Doc

Through the Looking Glass—The Outsider’s Perspective on the Enterprise with Dan Willis

Dan Willis is Director of Customer Experience at the General Services Administration’s Centers of Excellence, and the mastermind behind past Enterprise Experience conferences’ wildly-popular “Storytelling Sessions.” At this year’s Enterprise Experience conference, Dan will be leading Theme 3: “Through the Looking Glass – The Outsider’s Perspective on the Enterprise” on Wednesday, September 3. Considering Dan’s extensive government experience means he’s all too familiar with large, slow moving and bureaucratic enterprises. In this wide-ranging episode of the Rosenfeld Review, Dan shares anecdotes from his career and offers some sneak peeks into the six sessions he’ll be leading on day three of Enterprise Experience 2020.

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

Explore why UX teams are moving from you-know-who to Voxpopme.

In this fireside chat, Andy Barraclough, Voxpopme’s CEO will explain why his company is experiencing a flood of UX researchers looking for a more efficient, user-friendly UX research platform.

During the talk, he will also give a walkthrough of Voxpopme’s core functionality — screen recording, moderated interviews, respondent recruitment, and AI — and provide a glimpse into its friendlier pricing model.