The Roots of Inclusion with Victor Udoewa
We hear a lot about diversity, equity, and inclusion, but you probably haven’t heard it like this. Nigerian-born Victor Udoewa, service design lead at the Centers for Disease Control’s Office of Public Health Data, Surveillance, and Technology, brings a beautiful perspective that challenges current research methodologies.
Victor introduces the notion of the pluriverse, emphasizing that people inhabit different worlds with unique ways of being and knowing. He draws attention to the diverse perspectives that shape people’s beliefs and understanding, emphasizing the importance of acknowledging and bridging these gaps.
He also uses a tree as a metaphor, in which the roots are ways of being, the trunk ways of knowing, and the branches and leaves are methodologies and methods. The metaphor suggests that inclusive research should not just focus on the green parts of the tree but what’s underneath the surface, getting to the very roots of being.
Recognizing the limitations of mainstream research toolkits and critiquing methodologies grounded in Western ways of being, Victor proposes that truly inclusive research goes far beyond having diverse teams study diverse audiences.
This episode is just a taste of Victor’s talk at the upcoming in-person Advancing Research Conference, “Beyond Methods and Diversity: The Roots of Inclusion.”
What You’ll Learn from this Episode:
– The Pluriverse Concept: The idea that the world comprises multiple realities, ways of being, and existences
– Standpoint Theory: The idea that individuals at the bottom of a social hierarchy possess a knowledge that is inaccessible to those at higher levels
– Victor’s Tree Metaphor: Roots symbolize ways of being, the trunk represents ways of knowing, and branches and leaves denote methodologies and methods
– Radical Participatory Research: Allowing research to emerge organically from the ways of being of the community involved
Quick Reference Guide:
[00:10] Meet Victor Udoewa
[02:16] About Victor’s talk at Advancing Research
[04:26] The pluriverse and asymmetry of knowledge
[11:20] Social hierarchy, ways of being, and methodology
[12:52] The tree metaphor – getting to the roots
[22:20] Research starting with a way of being
[26:47] Cultural individualism on research
[33:02] Victor’s gift for listeners
Why Pharmaceutical’s Research Model Should Replace Design Thinking
In many organizations, design thinking dominates the research process with expansive research processes upfront during discovery. Pharmaceutical research gives us an alternative model that we can adapt based on a fail early and fail often (tech mantra) that should make discovery research an easier sell in any organization.
Takeaways:
- An alternative model to discovery research with reduced upfront costs
- Starting discovery research when buy-in is difficult
- Maintaining discovery research when funds tighten up
- An alternative model to measuring the value of research that takes into account savings
Erica Jorgensen on Tools and Techniques for Testing your Content
Erica Jorgensen is one of Rosenfeld Media’s newest authors with the publication of her book, Strategic Content Design: Tools and Research Techniques for Better UX. With a background in journalism, her book draws on her experiences as a content designer with the likes of Chewy, Microsoft, Slack, Amazon, Starbucks, Nordstrom, and Expedia.
Erica’s book is a toolkit of research techniques for anyone struggling to create content that makes an impact. Not all companies have dedicated research budgets or teams, yet research can save us from redos and yield more targeted, effective content.
Without research, you may be flying blind without even realizing it. We assume the words and phrases on our websites and apps are effective, and a little due diligence can confirm those assumptions or enlighten us about something that was previously completely outside our awareness.
Erica warns us to be prepared because content research will open proverbial cans of worms. False assumptions will be exposed, and what you learn may take your work in unexpected directions. Oftentimes, the whole company will need to get on board when language has to be changed or cleaned up.
In a nutshell, content research will expose problems. But it will help you make progress, and the payoff is worth it.
What you’ll learn from this episode:
• About Erica’s career journey in content design
• Case study: The impact of one company’s confusing language, and how content research came to the rescue
• How to incorporate content research into non-research roles
• How to prioritize and strategize content research
• How to harness content audits to highlight what needs attention
• Why it’s important to present your team’s work in the most flattering light possible
What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question (Videoconference)
User Science: Product Analytics & User Research with Marieke McCloskey
Want to help make better product decisions? You’ve got to combine qualitative human insights from user research with data analytics and experimentation. Questions about how many users do something goes to analytics, questions about which design might work better goes to user research. But what if you partnered with those other teams to answer the questions together? In her session at Advancing Research 2021, Marieke McCloskey, UX Research Lead at Humu, will share how, as a qualitative UX researcher, she’s partnered with analysts to identify high-growth opportunities and gain a deeper understanding of users.
In this episode of the Rosenfeld Review, Marieke offers a glimpse into her presentation, and what led her to the insights she will share at the conference.
• Marieke recommends: No Hard Feelings: The Secret Power of Embracing Emotions at Work by Liz Fosslien and Mollie West Duffy
Research as a Vehicle for Organizational Transformation with Natalie Hanson
After abandoning the world of academia, Natalie Hanson found an innovative way to connect with other ethnographers: she founded a new community (Anthrodesign)!. This year, she brings her community-organizing talents to the second Advancing Research conference as Lead Curator. She joins Lou to share her own story and the story of the conference, offering a sneak peek into what we’ll cover — and what the conference might look like five years in the future.
Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
The research industry struggles with effectively communicating complex findings, meaning valuable knowledge is often misunderstood or under-utilized. Dense reports and impenetrable data presentations can carry the blame for much of this. However, embracing visual frameworks and storytelling techniques can make complex data more digestible and engaging. Frameworks thinking not only helps findings spread further, but empowers stakeholders to “think with the ideas”—enhancing both the impact and audience of insight. The session will look at some examples of powerful visual framework to enable attendees to learn how to transform complex data into engaging visuals and narratives, and give clear strategies for making insight more accessible and impactful.
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
As the first-ever user researcher at McKinsey, Megan Blocker pioneered the practice of UXR at the firm, establishing and growing the team to more than 50 researchers, data analysts, and data scientists. But “growing up” as a user researcher in management consulting meant she was unburdened by many of the expectations researchers face in more traditional contexts – instead, she was able to combine the best of management consulting with research and design practices to break barriers for how and where research was applied.
In her talk at Advancing Research, she’ll share how she applied core management consulting practices to her research work and how those same practices can help you succeed from study to study as well as when scaling research across your organization.
Fast and Fearless Inclusive Research
We will be presenting a simple framework or “toolkit” that can be used to align on the “minimum viable participants” for inclusive research when under pressure.
Intentional user research often gets classified into two categories. One aims to recruit users based on specific, constraint, or viability-driven criteria, e.g., who is most likely to be an early adopter, most likely to engage, or most likely to find value. This type of research is often seen as “fast,” “focused,” and “targeted,” but may overlook meaningful nuance. The other focuses on diversity, equity, inclusion (DEI), examining historical frameworks, and patterns of exclusion or injustice, and is viewed as “ethical,” “inclusive,” and “deep” but can also be cumbersome for teams under time or resource pressure.
However, fast and inclusive research are not mutually exclusive. Contrary to the popular belief that building DEI principles into user research slows us down or is just a “nice to have,” we propose instead, that it can accelerate insights by efficiently identifying the highest risk use cases and revealing beneficial design for all.
Women-Centric Research: What, Why, How
The inclusion of women in research has existed in narrow and siloed ways, if at all. Usually we include women when the project has an active gender focus (often in international development projects), or in an effort towards more inclusive research. But, we are not practising inclusion of women unless it is deeply embedded in both, the way we do research and what we do research about.
In this session, Mansi will share Women-Centric Design: a methodology and toolkit to equip designers and decision makers to actively design with and for women. Drawing from her research with gender and feminist practitioners around the world, Mansi will introduce researchers to themes that are core to serving women as equal users of our design — and the role research can play in broadening our project scopes so we can shift away from overlooking women towards truly including them.
