2-day virtual workshop
March 25 and 27, 2025, 8:00am-12:00pm PT
For decades, user research has been the go-to for answering business questions about users. Now, AI–with its low-friction, on-demand answers–appears to threaten that role. And as researchers begin to adopt LLMs themselves, it can be hard to determine where AI makes research better, where it falls short, and where the human researcher provides unique value.
In this workshop:
- We’ll share a framework for understanding AI’s capabilities within the context of user research;
- We’ll work through evidence-based best practices;
- And we’ll workshop opportunities for AI to evolve the role of research, making the researcher even more valuable in this new world.
Target Audience
User/UX researchers, market researchers, and people who conduct user/market research
Pre-requisites
Familiarity with fundamental user research methods (interviews, usability tests, surveys, qualitative data analysis).
No prior familiarity with AI is assumed. All tools will be provided.
Take-aways
- Understand the opportunities and execute current, evidence-based best practices for implementing AI within user research
- Have a framework for evaluating AI capabilities in the context of user research, both now and over the next 3-5 years
- Identify emerging opportunities to use AI to augment and expand user research’s capabilities
