With over two decades of experience, Michaela Mora is a versatile mixed-method researcher working at the intersection of market research, UX research, and multicultural studies. Her expertise helps guide business decisions related to product development, customer experience, and marketing across B2C and B2B sectors. She is the founder and Chief Research Officer of Relevant Insights and a co-founder of The Multicultural Insights Collective. Her celebrated market research blog amplifies her influence as a recognized thought leader in the industry.

Since founding Relevant Insights in 2007, she has led the end-to-end research process, devising tailored qualitative and quantitative approaches that harness her research expertise and business acumen. Before Relevant Insights, she managed the research team at Blockbuster Online, and Match.com and worked as a researcher for MARC Research in the US, Kantar Sweden in Sweden, and the Cuban Institute of Radio and Television in Cuba.

Among her academic achievements are several degrees, including an MS in Marketing Research from the University of Texas at Arlington, an MS in Marketing PR and Advertising from Stockholm University, an MS in Psychology from Havana University, and a master’s certification in User Research and Interaction Design from the Nielsen Norman Group. She holds an Insights Professional Certification from the Insights Association.