Cornelius Rachieru is Managing Director/Senior Strategist of Ampli2de Inc—a systemic service design consultancy. Over the past 20+ years, Cornelius has managed a number of large UX and service design teams as UX practice leader at Deloitte Canada and Shaw Communications, and has consulted in a wide range of industries, from technology to financial services, healthcare, enterprise risk management, autonomous transportation, intellectual property and law. He is also the chair and creative director of CanUX, Canada’s largest and longest running experience design event.