Bram Wessel is co-founder of Factor, an enterprise IA consulting practice in Seattle. In over a quarter-century of experience as a user-centered design and research professional, Bram has arrived at the strong conviction that digital technology should be an enabler —not the object— of human experiences. Bram has provided information architecture, user research, and interaction design for a diverse array of organizations such as Adobe, Amazon, Backcountry, the City of Seattle, Common Spirit, Crate & Barrel, Disney, Expedia Group, Funko, GE, Genuine Parts Company, Group Health, Intel, Lionsgate, Microsoft, Nordstrom, Real Networks, Safeco/Liberty Mutual, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers, among many others. A tireless advocate for the IA/UX discipline, Bram is a frequent speaker at conferences such as the Information Architecture Conference, Interaction, World IA Day, UX Week, ConveyUX, Seattle Interactive Conference, Taxonomy Bootcamp, Enterprise Search & Discovery, and Seattle Design Festival. He also takes pride in Factor’s support of the regional UX and IA community’s meetups and workshops. Bram is committed to educating the next generation of practitioners through his co-development of the Information Architecture curriculum at the School of Visual Concepts, and as a guest lecturer at the University of Washington’s MCDM and MLIS programs.