Mapping Service Ecosystems

Aug 27-28, Sep 4, 2020

  • Our virtual workshops are designed with you in mind. They combine lecture, discussion, exercises, and office hours—spread out over the course of a week—so you can learn and engage without feeling drained by the end of the day.

    Who’s teaching and what they’ll cover

    Mapping Service Ecosystems Workshop with Cornelius Rachieru

    Mapping Service Ecosystems

    with Cornelius Rachieru
    Founder of Ampli2de Inc.

    Want to take your stakeholder workshop facilitation skills to the next level? Learn the basics of service ecosystem mapping and how it applies to identifying and solving system-level problems. While the increased popularity of service blueprints and customer journey maps is an encouraging sign for the proliferation of service design into the mainstream experience design toolbox, the fact remains that by themselves, they aren’t always ideal methods when dealing with senior business stakeholders in the context of overall business discovery and strategy. The theory behind systems thinking and an approach to visualize the service ecosystem at a high level should be part of the toolkit of every design strategist.

    Learning the basics of facilitating ecosystem mapping exercises goes a long way towards being able to identify the role and influence a company has in its ecosystem, and pinpoint which key parts of that ecosystem should be given strategic priority (and consequently be journey mapped/blueprinted in detail if those journeys are deemed critical). Understanding an organization’s ecosystem is not (just) about visualizing and diagramming it. Being able to identify and apply the right lenses to craft a visual representation that tells a compelling story can become a key sense- making tool in your strategic arsenal.

    What we’ll cover

    Core concepts of systems thinking and how it differs from our traditional ways of representing and understanding complexity. Framing, boundary setting, and its importance in identifying the scope of an ecosystem. The most common types of ecosystems and a methodology for ecosystems mapping.
    Throughout the workshop, a combination of presentation, discussion, and individual and group work will be used to tackle an ecosystem of your choice. Participants will work in groups towards conceptualizing a service ecosystem map.

    Who should attend?

    The material is best suited for intermediate to senior researchers & designers, product managers, and business leadership looking to add new techniques derived from systems thinking to their method toolbox. The workshop assumes some prior exposure to visual design thinking and a basic understanding of classic service design methods, though neither of those is a prerequisite.

    At the end of the workshop, you will receive a certificate of completion.

    About the instructor

    Cornelius Rachieru is the founder of Canadian UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading enterprise-scale experience and service design projects. Over the past 15 years, he managed a number of large experience design teams as UX practice leader at Deloitte Consulting and Shaw Communications, one of Canada’s largest telecommunications providers. He has consulted in a wide range of industries, from technology to financial services, healthcare, enterprise risk management, transportation, energy and law.

    He is also the Founder, Co-chair and Creative Director of the popular CanUX conference, Canada’s largest and longest running annual UX event. A self-taught night owl (he is originally from Transylvania), Cornelius loves red eye flights and is a nomad at heart.

    Follow him on twitter @corneliux.


    Contact us and we’ll be glad to help.

  • Schedule

    Part 1: Thursday, August 27: 11am-3pm EDT
    Part 2: Friday, August 28: 11am-3pm EDT
    Part 3: Friday, September 4: 11am-1pm EDT

    Check your time zone here.


    Early bird through July 27: $750
    Regular pricing July 28-August 20: $850
    After August 20: $950

    Group discounts are available. Save $50 per ticket for groups of three or more by choosing the group ticket when registering.


    Virtual: We’ve designed this workshop specifically for remote attendees; learn more from our FAQ.

    This workshop is part of the Enterprise Experience 2020 conference. View the full program.

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