Keeping Design Weird

Within large rigid corporate cultures, Design is encouraged to accommodate the dominant practices of business and technology. While some accommodation is necessary to successfully partner with other functions, going too far risks leeching the humanistic power from the practice, reducing Design to a mechanistic function.

Design Ops may inadvertently enable this accommodation with the business demanding it focus on increasing effectiveness and efficiency. However, DesignOps is underutilized in this capacity as it is uniquely positioned to protect and advance design practices, culture and growth.

In this session, we’ll advocate for how Design Ops can provide a deeper connection and commitment to championing the sparkle and verve of actualized Design practice through business and cultural practices, programs, and structures.

Expand—Rethinking Design for Public Challenges (Videoconference)

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

But Do Your Insights Scale?

Overcoming stakeholder objections and positioning qualitative data as an input to business and product strategy. When stakeholders have access to real-time data about millions of user interactions, how can qualitative researchers articulate the value of small-sample studies for product and business strategy? In this case study, we’ll show how we used our insights chops to understand stakeholder motivations and concerns, and get qualitative research a seat at the table shaping Google Assistant’s 2020 strategy. We’ll share learnings about how human-centered researchers can effectively collaborate with functions like data science and business strategy, and how to persuade analytically-minded stakeholders to embrace rich qualitative data about people’s needs and motivations as an input to business strategy.

The Blind Spot of Innovation: a Chat with Nathan Shedroff and Steve Diller

Most companies innovate backwards–focusing first on what features or products they can build. In reality, you’re in the relationship business. Authors Nathan Shedroff and Steve Diller talk about new tools they’ve developed to help businesses innovate with customer relationships in mind.

Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function

When research is siloed it can lead to duplicative research of variable quality. In this talk, Andy explores the benefits (and challenges) of having a unified research & insights function, based on his experiences leading teams at Airtable, Instagram, and Dropbox. Further, Andy presents practical strategies to align diverse insight-generating functions, offering guidance even in situations where forming a unified team may not be possible. Through a detailed examination of real-world scenarios and Andy’s professional journey, attendees will gain valuable lessons and recommendations aimed at fostering a cohesive and effective research ecosystem.

Jenae Cohn on Designing for Learning

Jenae Cohn is executive director at the Center for Teaching and Learning at UC Berkeley and, along with Michael Greer, author of the new book Design for Learning: User Experience in Online Teaching and Learning. Jenae and Michael’s book helps designers create compelling educational content. Think of it as required reading for anyone designing an online course, webinar, training, or workshop.
Designing a platform intended to educate goes beyond traditional UX design.

Jenae’s book does the following:
• Looks at the science behind learning and articulates how to help someone be a learner
• Helps designers understand the complex array of needs that learners have and create more purposeful learning experiences

Learning is motivated by social interactions and emotions. In fact, the learning process is typically social, and most are motivated knowing that they’re not learning in isolation but in or for community. Designers should capitalize on these motivations.

Tips for making online learning more social:
• Take “temperature” checks throughout the course – for example, a poll or quiz
• Allow comments on shared artifacts and shared annotation
• Prompt discussions and assign roles if needed
• Remember that a webinar will not necessarily create a social experience

As designers get started on creating online instructional material, Jenae reminds them to be kind to themselves. After all, designing for learners is an iterative learning process. Also, it’s critical to create checkpoints and opportunities along the way to garner feedback. With the aid of Jenae and Michael’s book, we can depart from the days of dull online courses and make them truly vibrant spaces of growth.

What you’ll learn from this episode
• Why typical online learning platforms are so dull and what can be done differently to make them more engaging and compelling
• How instructional designers and UX designers can learn from one another
• How designers can make online learning more social
• How designers can know if they’re meeting their goals

Quick Reference Guide
[0:00:21] Introduction of Jenae Cohn
[0:01:41] Design for Learning – Why we need a UX book for learning/teaching products
[0:05:17] Why UX designers may be surprised by what they didn’t know about designing with learning in mind
[0:08:58] What instructional designers can learn from UX designers
[0:12:14] Hybrid environments in learning products
[0:15:07] DesignOps Summit – Oct 2-6, 2023 rosenfeldmedia.com/designopssummit2023/
[0:16:13] Learning is social – how to help online learners stay engaged
[0:24:58] How a designer can determine if their learners have had a good outcome
[0:30:40] Advice for designers moving into the learning design space
[0:33:29] Jenae’s gift to listeners

Culture Design (Videoconference)