Designers, this is your guide to creating AI-powered products

One of Rosenfeld Media’s most timely books, Sentient Design: Crafting Intelligent Interfaces with AI by Josh Clark & Veronika Kindred is officially on pre-order! But what exactly does this book have to offer that countless other books, articles, and courses don’t?

The groundbreaking nature of Sentient Design

This book is for designers who want to create entirely new categories of experiences with artificial intelligence (AI).

We’ve entered a revolutionary era of technology and innovation. And AI has only magnified that boom.

Now that this tech is here, how should designers adapt? What is possible in the realm of AI-powered products?

Josh Clark and Veronika Kindred are so glad you’ve asked, because that’s exactly what they intend to answer in Sentient Design. They’re delivering a practical framework and imaginative perspective to deliver extraordinary new products using AI as a design material that will change the game for anyone who picks up this book.

But don’t just take their word for it. Industry veterans can’t get enough of this read, either.

What is sentient design, anyway?

Sentient Design is the practice of crafting intelligent interfaces: dashboards that design themselves, apps that manifest on demand, agents that just get it done, and much more.

Who are Josh Clark and Veronika Kindred?

Josh Clark is principal of Big Medium, a digital agency that helps complex organizations design for what’s next. Josh has over 30 years of experience in emerging technology, user experience, and design innovation. His projects include future-friendly interfaces for AI, connected devices, and websites for many of the world’s biggest companies.

Veronika Kindred is designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies. She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.

When does Sentient Design come out?

Sentient Design: Crafting Intelligent Interfaces with AI will be released on June 9, 2026. Through June 8, you can pre-order the book at 15% off.

Where else can I learn about AI?

Coinciding with the launch of Josh Clark and Veronika Kindred’s book is the third annual Designing with AI conference. Join us virtually June 9-10 for case studies, panels, and expert speakers diving into AI-augmented product design work and processes.

You can also view other talks by the authors in the Rosenverse.