Color permeates design. Yet color training is typically limited to color theory, marketing, and limited accessibility issues, leaving its full power unrealized. Color can reduce cognitive load, turn data into quantitative or qualitative knowledge, and help users make better decisions.
Just as the right chart type helps tell an honest data story, the right colors can make data visualization and software more usable. With this book (or workshop), designers will better:
- Understand the specific ways color conveys information.
- Apply color usability guidelines (including data visualization for the color-blind).
- Reduce confusion and improve decision-making for users.
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