AI for UX Research

2-day virtual workshop
June 20-21 2024, 8:00am-4:00pm PT

AI is one of the major forces currently driving the fourth industrial revolution in the world, and it’s here to stay. As UX research practitioners, there has not been a more exciting and scary time to work with AI. Recent advances in AI such as the popularity of tools like ChatGPT is reshaping the way we access data at scale, in ways we have not previously imagined. When a language model can pass the bar exam without going to law school and the US medical licensing exam without any input from clinicians, it’s time to pay attention. The concept of prompt engineering, for instance, is increasingly becoming the primary way that we interact with AI models in text form today, and increasingly an important part of user experience that UX researchers must learn to remain relevant and participate in today’s AI discourse. This workshop will cover:

  1. When and how to use AI in your research process
  2. How to position your insights for business impact
  3. How to move from chasing the AI hype to using AI to create meaningful experiences

Target audience

UX researchers in the industry looking to augment their research practice with AI

Takeaways

  • Get a solid foundation on some of the common AI concepts
  • Rediscover some of the traditional research techniques and apply them to AI
  • Leverage the Jobs to be Done framework to anchor AI explorations
  • Learn about Responsible AI concepts
  • What is prompt engineering and what are some best practices
  • Hands-on practice with prompt writing and evaluation
  • Tips on working with customers, stakeholders, and setting expectations