Advancing Research 2025: A Conference for the Future of Research

Exciting news for the research community! We’ve just unveiled the program for Advancing Research 2025, and it’s set to be a game-changer. This year’s conference takes a bold new approach to addressing the evolving user experience research (UXR) landscape—one that we can’t wait to dive into with you.

A Fresh Perspective on Program Design

Jemma Ahmed, with her extensive background in mixed methodology insight roles, has crafted a program that we couldn’t be more excited about. Instead of the traditional method of soliciting ideas and retrofitting them into a loose structure, this year’s conference features an integrated program shaped around overarching themes and community needs.

Addressing the Researcher’s Dilemma

The research field is at a crossroads. With democratization and automation challenging the lower end of the practice, and the constant pressure to “be more strategic” without clear guidance, researchers are seeking a roadmap for their future. And don’t even get us started on the emphasis on artificial intelligence integration. Advancing Research 2025 aims to provide clear guidance for researchers on how to move into the future of UXR.

A Framework for the Future

The conference is structured around three powerful themes, each occupying a full day of the three-day event:

• Day 1: Reconceiving the Purpose of Research (facilitated by Jemma Ahmed)
• Day 2: Redefining the Research Toolkit (facilitated by Megan Blocker)
• Day 3: Reclaiming our Value as Researchers (facilitated by Eduardo Ortiz)

This framework, developed through community workshops and discussions, thoroughly explores the future of research. Where do you see your future as a researcher five years from now, in 2030? Let’s find out together.

A Packed Program with Impressive Speakers

We have three jam-packed with carefully-curated sessions that cater to the themes of #AR2025. Whether that means attending sessions about AI or introducing new methodologies into your practice, our team has its finger on the pulse of all the most critical and emerging topics in the world of UX research. Plus, our speakers represent some of the most impressive minds in the field, hailing from companies like Google, Meta, Hinge, Dalberg Design, and more!

Why Attend Advancing Research 2025?

• Envision Your Future: Gain insights to future-proof your career in the rapidly evolving research landscape. UX researchers have to understand, speak, and even reframe their work in research terms in order to make an impact. Whether you’re moving into a research role, or looking to be a better partner with research peers, Advancing Research will prepare you for success in research-centric organizations.
• Tailored Experience: Enjoy a conference program created by researchers for researchers, addressing the real challenges faced by UX practitioners. Want a sneak peek of the conversations to come? Check out our community workshop series—a collection of Rosenverse sessions that feature some of this year’s speakers talking about topics we’ll explore in the program at #AR2025.
• Networking Opportunities: Connect with peers and leaders in the field, fostering collaborations and sharing insights. We have a dedicated Slack channel for all conference-goers, buzzing with lively conversation over the course of the three-day conference! Also, every conference ticket comes with the opportunity to sign up for our famed attendee cohorts program—the opportunity to meet up with others in a facilitated environment throughout the conference to mingle and discuss each day’s sessions.

Advancing Research 2025 promises to be more than just a conference—it’s a roadmap for researchers navigating the complexities of their field in the years to come. Don’t miss this opportunity to shape the future of research!