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Storytelling for User Experience

Crafting Stories for Better Design

Storytelling for User Experience

By Whitney Quesenbery & Kevin Brooks. Rosenfeld Media, April 2010.
ISBNs: paperback (1-933820-47-0); digital editions (1-933820-03-9)


Storytelling

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

If you...

  • Need to share research and design insights in a compelling and effective way
  • Struggle to communicate the meaning of a large body of data in a way that everyone just "gets"
  • Want to explore a new, innovative idea, and imagine its future

... this book can help you, by showing you how and when to choose, create and use stories.

“Storytelling for User Experience” Blog

Story-tastic. An example from scientific research.

One of the best things about teaching workshops is getting to hear stories from so many people. This one is from Francis Rowland, describing his excitement in finding stories "in the wild."

This morning, a friend in the bioscience research institute next door to where I work made some time for me to come over and do a bit of ethnography. It was a lot of observation, with some prompting and questions from me - straight contextual enquiry.

I am really keen to learn more about the context within which lab-based scientists like her use some of the online tools and other pieces of software produced by institutes like the one where I work.

One of the major design problems in my work is the wide range of vernaculars and concepts that exist between and amongst different kinds of biologists, even when they work on the same topic. If we present data and info for one type, another type just doesn't get it at all.

So after learning more about the context in which my friend uses online applications and the like, I asked her about this communication issue.

What it boiled down to is stories.

She told me that, just as she had just done with me, she would tell a collaborator a story about her research - the findings, the data, the clues, the leads, the implications...

This would frame the research from her perspective. The collaborator can obviously interact with that "story", and help to build it into something that they share. It isn't just that the data or the research can tell a story about some wider scientific subject. The scientists have to use stories so that they can communicate.

Just the sort of thing that you described in your workshop, of course, Whitney! But it was exciting to see it being portrayed as exactly that without any prompting from me.

UX Story Cards

Looking for a handy pocket guide to crafting stories for user experience?

We've created UX Story Cards to help you get started using stories or sharpen your story skills. The cards are based on the book, especially chapters 11-15. Six groups of cards ask questions and offer suggestions for elements to include in your story:

  • Story Basics. Start by answering the basic questions. Who, what, when, where, why, how.
  • Purpose. Stories help drive UX work in several ways. Think about why you are telling the story.

  • Story Context. Ground the story in a specific place and time.

  • Imagery. Give the story emotional resonance.

  • Structure. Give the story a shape to help the audience fill in the blanks.

  • Format. There are many ways to tell a story. In writing or orally. In reports, presentations, elevators. With images or as comics.

Get your UX Story Cards

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