Now available for pre-order: Design for Impact by Erin Weigel

This content is for Rosenfeld members only.
Do you have a Rosenfeld free membership? Please login.
Already logged in? That means this content requires a Gold membership; try it for free here!

Back to All Sessions

Opening Keynote: Org Design for Design Orgs

As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, and tools, leaving a gap of knowledge when it comes to organizational and operational matters. Kristin Skinner, Head of Design Management at Capital One and co-author of Org Design for Design Orgs: Building and Managing In-House Design Teams, will shine a light on the unsung activities of actually running a design team, the operational challenges and considerations, and what works and what doesn’t. Drawing on her experience managing design teams and organizations at Microsoft’s Pioneer Studios, Adaptive Path, and Capital One, Kristin will discuss how what happens “behind the scenes” and how a focus on design management and operations can ultimately affect a design organization’s output, quality, and effectiveness.