Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Making Sense of Enterprise UX
Gold
Thursday, June 9, 2016 • Enterprise UX 2016
Share the love for this talk
Making Sense of Enterprise UX
Speakers: John Maeda

Summary

Is there such a thing as enterprise UX? If so, is it a new challenge? Is it different than consumer-facing UX? And where might enterprise UX be heading? Interesting questions for interesting times. John Maeda has been around the block a bit. Long enough to have almost forgotten that he started off, many years ago, in… enterprise UX. Since then, he’s bounced around many corners of the design world, from higher education to venture-backed startups. In his closing keynote, John will view enterprise UX through the lens of his varied career to help us make sense of where it’s been–and where it might go.

Key Insights

  • Understanding enterprise UX is crucial in today's tech landscape.

  • Effective design can provoke strong reactions from stakeholders, reflecting its power in corporate environments.

  • Listening to users is essential for meaningful innovation, not just at the surface level.

  • Design is a multi-dimensional concept that communities within UX must constantly redefine.

  • The relationship between enterprise design and consumer design can yield valuable insights and tools.

  • Design leaders can make a significant impact by advocating for the importance of design in strategy meetings.

  • There is a need for greater representation of women and diverse voices in the history of technology and design.

  • Collaboration between business and design is vital for effective product development.

  • Failure is a learning opportunity for leaders; acknowledging mistakes fosters growth.

  • Creatives should embrace financial success as part of their journey, not see it as an evil.

Notable Quotes

"I'm the guy preventing you from all the beer."

"Leadership is best when people barely know she exists."

"The power of followership is pretty amazing."

"Design can be so powerful that it influences decision-making."

"Innovators can listen to what is unsaid."

"Design is a poorly designed word."

"Job security in design is high because the work is complex."

"Money is not an evil thing."

"Designers are mutants, bridging gaps between disciplines."

"Never underestimate your ability to change the world through design."

More Videos

Mark Interrante

"What do you want? What will that get you?"

Mark Interrante

Collaboration Flows in Product Development

June 9, 2017

Kristin Skinner

"What customers care about is the first thing we should measure."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019

Kate Koch

"Our power of flight means incorporating multiple models of development at global scale."

Kate Koch Jean-Claire Fitschen

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 29, 2021

Gillian Salerno-Rebic

"Using AI in consultations can lead to deeper client engagement and significantly influence project length and depth."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Alan Williams

"It's all about improving the experience of American families using means-tested benefits."

Alan Williams Rose Deeb

Designing essential financial services for those in need

February 10, 2022

John Maeda

"Innovators can listen to what is unsaid."

John Maeda

Making Sense of Enterprise UX

June 9, 2016

Michaela Mora

"Product features are less important than what those features do for the user."

Michaela Mora

Advanced Concept Testing Approaches To Guide Product Development and Business Decisions

March 11, 2022

Sara Asche Anderson

"Best Buy is no longer in the business of selling computers and TVs, we are in the happiness business."

Sara Asche Anderson Jamie Kaspszak

Not Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy

January 8, 2024

Bria Alexander

"Thank you for your support in the curatorial process this year."

Bria Alexander

Opening Remarks

September 9, 2022