No doubt you’ve heard of empathy mapping– the simple, yet powerful tool often employed by product teams to attain a deeper understanding of what their customers think and feel in order to deliver a better user experience.

In this interactive, two-part activity, we’ll put product managers in the place of the customer, mapping the motivators, external and internal influences, and actions that make them tick. By the end of this exercise, you’ll have gained insights into who your PM is, and how you can best connect with them!

Note: Part 2 of this activity will take place during the second half of the day.