NEW BOOK! We Need to Talk: A Survival Guide for Tough Conversations

The Humanity of Technology: Furthering the Greater Good with Jamika Burge

Though trained as a computer scientist, Jamika Burge admits she does not have the heart of a programmer; rather, she’s interested in surfacing and connecting with the humanity of the technology we create. Jamika has taken that approach in her past work, including a stint at DARPA (the Defense Advanced Research Projects Agency), where she studied the impact of games on learning. Jamika now leads AI Design Insights at CapitalOne, and is also one of the Advancing Research 2021 Conference curators. Here she shares the story of her career path, and the work she is doing with blackcomputeHER.org (pronounced ‘black computer’), an organization she co-founded that is dedicated to supporting computation and design workforce development for black women and girls.

Jamika Recommends:
Gendershades.org, a project by Joy Buolamwini, Lead Author and Timnit Gebru, PhD, Co-Author

This Game is Never Done: Design Leadership Techniques from the Video Game World

You’ve probably heard a bit about “gamification”: how you can transform obligatory tasks into “fun” motivational ramps using techniques from games. Most of this is wrong! Behavioral science gets us a bit closer, but this session will focus on deep game design techniques that the video game world uses to generate lasting, rather than superficial, motivation. We’ll also dive into creative collaboration techniques used in game development to wrangle talent, the better to create awesome products.

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

Starting out with a ten-minute live demo from an expert screen reader user, Samuel Proulx will introduce you to not only how they work, but the thought processes behind using the Internet with a screen reader. What are some of the most important things to take into account when attempting to construct a mental model of a screen reader user? How do these effect the way you think about designing websites and apps? How can designers learn to move beyond thinking visually, to create designs that work for everyone? After this introduction, the floor will open to your questions! If you have burning questions about how people who are blind use the Internet, or what design patterns work best and why or why not, this is your chance! Ask any question at all in an open, safe learning environment.

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

Healthcare in the United States often struggles to innovate in delivering optimal patient experiences across acute and non-acute settings. However, those service designers who work within large health systems get to experience first-hand on why it is extremely hard to implement changes in a singular or multi-level service interaction across healthcare touchpoints. In this case study, you will hear first hand learnings on how to influence the decision-making process of solutions that shape the patient and the clinician experience.

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

Service designers can struggle to define our impact in complex organizations. This resistance can emerge because service design involves delving into root issues and encouraging transformative change. This approach can feel overwhelming or even unwelcome in environments unprepared for deep shifts; at other times, the problems are so tangled and complex that progress can feel elusive, leaving service designers questioning our own impact.

In these cases, the key to impactful work lies in a subtler approach: creating conditions for connection and growth rather than pushing direct solutions. Inspired by the roles of therapists, coaches, and grandmas, this talk explores three techniques for “bringing the dots closer together” within complex systems. By holding space, mirroring insights, and gently reframing perspectives, service designers can guide organizations toward meaningful change while honoring their pace and readiness. Let’s meet organizations where they are with understanding, trust, and gradual transformation!

Ethics in Tech Education: Designing to Provide Opportunity for All

We know that ability is equally distributed among humans, but opportunity is not. As the need for skilled technologists grows, so must our ability to empower individuals with accessible tech training. The data that can be gathered about an individual’s learning patterns can help inform the ultimate personalized educational experience, accelerating the cycle from novice to master, or it could be weaponized – used to judge an individual and block opportunities for jobs and advancement. As we design experiences and systems, we become the ethical stewards of the impact we could have on millions of lives. It’s up to us to make the right, and often hard decisions. Hear from Mariah Hay, VP of Product at Pluralsight about her experience designing product for tech education, the choices her teams have made to avoid weaponization, and how human centered design can inform the ethical underpinnings of our missions, our companies, and our bottom lines.

Transforming Language with AI with Peter van Dijck

In the latest episode of the Rosenfeld Review, Lou sits down with old friend Peter van Dijck, author of Information Architecture for Designers: Structuring Websites for Business Success, one of the first books ever written on Information Architecture. Peter is now a partner of Simply Put, a Colombian company that builds and designs useful AI Agents—including the soon-to-launch Rosenbot!

Peter offers insight into the world of AI. Having been one of the first to speak about IA, it is fascinating to hear what he now has to say about AI. Join Lou and Peter as they take you through the journey where language itself is transforming from design to technology.

What You’ll Learn from this Episode:

  • An introduction to the Rosenbot, an AI bot that Peter’s company is developing for Rosenfeld Media
  • Some basic vocabulary for speaking about AI and ML so you “don’t feel like an idiot”
  • Mind-blowing truths about the potential of Generative AI’s language capabilities
  • How writing has transformed from a design to a technology and learn what that means for how we interact with the data
  • About the importance of highly curated information when training bots and the tricky balance that comes when you want to present less polished sources like unedited conversations
  • The importance of the human side of things
  • The biggest surprise that has come from working in the industry

Quick Reference Guide
[0:15] – Lou’s introduction of Peter Van Dijck
[3:00] – AI on a basic level
[4:59] – Generative AI’s language capabilities
[18:08] – How we interact with metadata and writing as a technology
[20:00] – How real-use cases make technology more exciting and instantaneous
[22:19] – Information about the new Designing With AI Conference
[23:33] – Some of the jargon around AI and IA
[24:16] – Introduction to Lou’s Chat Bot, the Rosen Bot
[24:39] – The importance of training bots on highly curated information
[28:34] – The tricky balance of curated and less polished content
[30:26] – The human side of things
[31:55] – Different interaction models
[37:58] – The biggest surprise working in the industry
[38:30] – A Gift For You

How Technology Can Empower Marketing: a Chat with Theresa Regli

Does your company struggle to find and use video, audio, and image assets after you’ve created them? Do they disappear into a dark netherworld on your server? In this episode, Theresa Regli, author of Digital and Marketing Asset Management, breaks down what to ask before buying kludgy and expensive software. And which vendors rank highest on her list of otherwise lackluster DAM vendors.

More Than Technology: Personalized Public Sector Experiences

Through GovDelivery, Granicus sends over 17 billion e-mails every year on behalf of over 5,500 state, local, and federal government agencies. As the first Fedramp approved communication platform of its kind, Granicus is uniquely positioned to develop insight and innovation based on the voice of the residents we serve. In this session, Granicus leaders Angy Peterson and Bob Ainsbury will share a vision of a personalized public digital experience– and the impact that could be possible through the power of data and human centricity.

Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users

Starting out with a ten-minute live demo from an expert screen reader user, Samuel Proulx will introduce you to not only how they work, but the thought processes behind using the Internet with a screen reader. What are some of the most important things to take into account when attempting to construct a mental model of a screen reader user? How do these effect the way you think about designing for accessible, public use? How can civic designers learn to move beyond thinking visually, to create designs that work for everyone? After this introduction, the floor will open to your questions! If you have burning questions about how people who are blind use the Internet, or what design patterns work best and why or why not, this is your chance! Ask any question at all in an open, safe learning environment.