The User’s Journey

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Writing Is Designing

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make software human-centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You’ll see that writing is designing.

Who this book is for

• People who make their living writing and leading content strategy for software interfaces, or those who want to transition into this type of role from another writing background.
• Designers and design leaders.
• Product managers, engineers, and executives.

Available from Audible and other major audiobook sellers.

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Validating Product Ideas

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Liminal Thinking

Why do some people succeed at change while others fail? It’s the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?

You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making changes, read this book.

What is liminal thinking? Liminal is a word that means boundary, doorway, portal. Not this or that, not the old way or the new way, but neither and both. A state of ambiguity or disorientation that precedes a breakthrough to a new kind of thinking. The space between. Liminal thinking is a kind of psychological agility that enables you to success- fully navigate these times of transition. It involves the ability to read your own beliefs and needs; the ability to read others’ beliefs and needs; and the habit of continually evaluating, validating, and changing beliefs in order to better meet needs.

The Leader’s Journey

No one gives you a manual for how to be a great leader. Enter Donna Lichaw. Her step-by-step book draws on psychology, neuroscience, design thinking, and years of coaching experience to help you activate your superpowers and achieve your mission. You’ll transform yourself, your team, and your business into a league of superheroes poised for success. Follow her blueprint to:

• Figure out your core story of who you are as a leader.
• Identify your superpowers and use them for good.
• Map your mission as a leader in order to achieve your goals and make an impact.
• Develop your strategic roadmap by thinking like a storyteller.
• Learn how to handle tough decisions and move forward with purpose.
• Transform your fears from impediments to assets.
• Engage your superfriends, allies, and even your supervillains so that you can all be super together.
• Reflect back on your journey and build energy for your next mission.

Available from Audible and other major audiobook sellers.

Design Is the Problem

Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services.

Life and Death Design

Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. Life and Death Design brings these techniques to everyday designers who want to help their users think clearly and act safely.

The Staff Designer

Staff design is a combination of team leadership and in-the-pixels design work, all without any direct people management. There are tons of management books, but very little help for senior designers who want to keep working with the pixels. Fret not: this handbook will guide you to success — whether you’re already navigating a Staff Design role, or you’re an Independent Contributor deciding whether or not to embark on the journey. You’ll learn methods to build influence as an individual contributor, improve your executive communication, and impact strategy at scale.

Take-aways

• Understand Staff Designer roles and responsibilities, including how they differ from Senior Designers, to set appropriate expectations with teams and executives.
• Enhance executive communication skills and cross-team collaboration to influence company vision and roadmap at a strategic level.
• Develop effective time management and boundary-setting strategies to sustainably focus on high-impact, strategic work.

The User Experience Team of One (2nd Edition)

Whether you’re new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down-to-earth approaches that deliver big impact over time-consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you’ll accomplish a lot more with a lot less.

Who Should Read This Book

The techniques and advice in this book are applicable to anyone who is just starting out in user experience, as well as seasoned practitioners who have been in the field for years. In addition, anyone who read the first edition will appreciate this updated edition that features loads of new material that has changed over the past 10 years. There are tips, tools, and techniques throughout the book to improve your performance. The various methods detail exactly how to handle a variety of situations—from the timing involved, the materials, when to use that information, and how to try it out. Look for real-life sidebars from the authors, as well as experts in the field. This book applies to a team of one or a team of many.

Takeaways

• The first section covers the philosophy of the UX team of one—why you do it, how you build support, how to identify common challenges, and how to keep growing.
• The second section of the book, “Practice,” gives you tools and techniques for managing this balancing act with detailed methods.
• The 25 up-to-date methods in Part II prompt a question about a specific topic, answer the question, give the average time it will take to deal with the issue, tell you when to use this material, and give you instructions for “Trying It Out.”
• You can learn about the working conditions that a team of one often experiences.
• The book addresses difficult situations that UX practitioners often encounter (for example, the need for speed in corporate environments).
• Be sure to review the UX Value Loop[TM] that Joe created to define UX.
• Check out sidebars that highlight some of Joe and Leah’s personal real-life experiences.
• The end of each chapter tells you what to do if you can “only do one thing”.
• Finally, notes and tips give you handy techniques and tools to use in your own practice.

Available from Audible and other major audiobook sellers.