“Accessibility is the Oil Change” with Sheri Byrne-Haber

Sheri is the author of the upcoming book Giving a Damn about Accessibility, and a speaker at Design at Scale 2021 this June 9-11. In this latest Rosenfeld Review podcast, she discusses the critical importance of starting projects and products with a mindset of accessibility. Spoiler alert: it’s far more difficult to go back later.

VMWare, where Sheri is currently an Accessibility Architect, recently launched an Accessibility Champions program, increasing their hires with disabilities and those with interest in specialized training. She and Lou talk through the program and other ways you can scale accessibility—even while acquiring new companies, as Sheri has experienced (more than ten in two years!)

Sheri recommends:
Haben Girma, the first Deafblind graduate of Harvard Law School
Lily Zheng, DEI Consultant

Closing Keynote: Design at Scale

More than 50 years ago, Thomas Watson Jr., the second President of IBM declared, “Good design is good business”. Today, the global company continues to operate on the belief that human experiences drive business. Doug Powell, Distinguished Designer at IBM, will expose what it means to practice design at the global tech company, exploring the inner workings of the largest UX design operation in the world. He will also elaborate on a new Forrester Research study examining the value of design and the design thinking practice at IBM.

The Future of ReOps as a Strategic Function: A Roadmap for Getting There

Imagine a future where UX Research Operations (ReOps) is not just part of research execution, but a pivotal force driving business performance and competitive edge. In this session, we will explore the hidden and often untapped superpowers of Strategic Programs already available in your team. Discover how ReOps can evolve from a supportive function for research alone to a strategic linchpin that fuels your business competitive position, at scale. Through engaging case studies, actionable program plans, and measures, this session will equip you with a practical roadmap to assess the current research lifecycle, effectively advocate for resource gaps with research intelligence, and creative approaches to your research hiring & people strategy. Don’t miss the opportunity to transform your approach to Research Ops into a strategic pillar of business strategy. This evolution will lead to a significant shift in research perceptions, excellence, and maturity.

Looking Back…to Look Ahead

Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards.

5 Antifragile Strategies for a DesignOps 2.0

The term “anti-fragile” comes from Nassim Nicholas Taleb’s book “Antifragile: Things That Gain from Disorder.” It describes systems, organizations, or entities that not only withstand shocks, volatility, and stressors but benefit and grow stronger from them.

The current state of design is undoubtedly challenging and will continue to be volatile

We need strategies that move us out of defense mode, beyond resilience & mere product delivery, and position us as indispensable during times of transformation. In this talk, we explore five anti-fragile strategies for DesignOps 2.0, that will inspire you: New Work Models & Hiring Strategies, Ops beyond Design, Interconnectivity, Rise of the Chief of Staff, and (Anticipatory) Destination Teams.

Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences

Healthcare in the United States often struggles to innovate in delivering optimal patient experiences across acute and non-acute settings. However, those service designers who work within large health systems get to experience first-hand on why it is extremely hard to implement changes in a singular or multi-level service interaction across healthcare touchpoints. In this case study, you will hear first hand learnings on how to influence the decision-making process of solutions that shape the patient and the clinician experience.

[Demo] Deploying AI doppelgangers to de-identify user research recordings

Under biometric privacy laws like BIPA and CCPA, user research recordings containing users’ faces or voices can put your company at risk for lawsuits and fines. Legal departments are increasingly requiring more stringent redaction, and in some cases banning recording outright. This comes at a high cost for UX teams who are already being asked to do more with less, as losing access to recordings can increase duplicative research effort and reduce the accuracy of results.

AI offers new solutions for UX teams who want to keep research recordings longer without violating biometric privacy laws. In this demo, we’ll show how we used off-the-shelf tools to intelligently redact users’ voices, faces, and bodies in research videos. By removing biometric identifiers, you can compliantly archive research recordings indefinitely, enabling your team to mine them for insights for years to come.

Learning Is The Engine: Designing & Adapting in a World We Can’t Predict

In a world where change is constant and complexity is the norm, learning is the engine that drives great design. In this session, Jen explores how designers can move beyond just solving problems to enabling adaptation at multiple scales: individuals, teams, and organizations. Jen shares principles from complexity science and real-world practice to help you design the conditions for curiosity, reflection, and meaningful change – for your collaborators and customers alike. Walk away with a fresh lens on your role as a designer – that is, a mediator of collective learning.

Take Aways:

• A mental model for approaching design in complex systems or volatile domains, shifting from control to curiosity, from solutions to sense making
• An understanding of the parallels in learning at individual, team, and organizational levels, and why that matters for your design practice
• Practical principles for creating the conditions where adaptive learning can thrive in your team, product, or organization
• Inspiration to reframe your role as a designer: not just solving problems, but enabling systems to learn, grow, and evolve

Fair and Effective Designer Evaluation

How do you evaluate designers fairly and effectively while providing a clear path toward career advancement? This is a question our organization has grappled with throughout our eight years as a company. Design can often be left up to gut reasoning by leadership and designers may not have a clear understanding of what their role means and how they may grow as designers.

We’ve developed iterations of different tools and processes over the years to address these concerns and to evolve with our shifting needs as a growing company. All of which has led us to a robust tool that we’ve been using over the past two years which can serve as a model for how organizations can deploy qualitative career advancement.

The session will cover our journey to this point and showcase the tools and processes we’ve deployed to make evaluation and career advancement systematic within a design organization along with surprising benefits and lessons we’ve learned along the way.

Healing Toxic Stress

From the pandemic to mass layoffs to burnout, designers have been enduring years of crisis and toxic stress. For some people, living through these kinds of events can be traumatic. Resmaa Menakem defines trauma as “anything that is too much, too soon, too fast, or for too long without being attended to by something reparative or healing.”

DesignOps professionals and people managers are perfectly positioned to learn about trauma and re-shape their organizations to be spaces for healing, instead of harm. In this talk, participants will understand the prevalence of toxic stress in the workplace, be able to start identifying signs of trauma within themselves, and walk away with three practical ways to create an environment of healing.