Closing Keynote: Design at Scale
More than 50 years ago, Thomas Watson Jr., the second President of IBM declared, “Good design is good business”. Today, the global company continues to operate on the belief that human experiences drive business. Doug Powell, Distinguished Designer at IBM, will expose what it means to practice design at the global tech company, exploring the inner workings of the largest UX design operation in the world. He will also elaborate on a new Forrester Research study examining the value of design and the design thinking practice at IBM.
The Future of ReOps as a Strategic Function: A Roadmap for Getting There
Imagine a future where UX Research Operations (ReOps) is not just part of research execution, but a pivotal force driving business performance and competitive edge. In this session, we will explore the hidden and often untapped superpowers of Strategic Programs already available in your team. Discover how ReOps can evolve from a supportive function for research alone to a strategic linchpin that fuels your business competitive position, at scale. Through engaging case studies, actionable program plans, and measures, this session will equip you with a practical roadmap to assess the current research lifecycle, effectively advocate for resource gaps with research intelligence, and creative approaches to your research hiring & people strategy. Don’t miss the opportunity to transform your approach to Research Ops into a strategic pillar of business strategy. This evolution will lead to a significant shift in research perceptions, excellence, and maturity.
Jenae Cohn on Designing for Learning
Jenae Cohn is executive director at the Center for Teaching and Learning at UC Berkeley and, along with Michael Greer, author of the new book Design for Learning: User Experience in Online Teaching and Learning. Jenae and Michael’s book helps designers create compelling educational content. Think of it as required reading for anyone designing an online course, webinar, training, or workshop.
Designing a platform intended to educate goes beyond traditional UX design.
Jenae’s book does the following:
• Looks at the science behind learning and articulates how to help someone be a learner
• Helps designers understand the complex array of needs that learners have and create more purposeful learning experiences
Learning is motivated by social interactions and emotions. In fact, the learning process is typically social, and most are motivated knowing that they’re not learning in isolation but in or for community. Designers should capitalize on these motivations.
Tips for making online learning more social:
• Take “temperature” checks throughout the course – for example, a poll or quiz
• Allow comments on shared artifacts and shared annotation
• Prompt discussions and assign roles if needed
• Remember that a webinar will not necessarily create a social experience
As designers get started on creating online instructional material, Jenae reminds them to be kind to themselves. After all, designing for learners is an iterative learning process. Also, it’s critical to create checkpoints and opportunities along the way to garner feedback. With the aid of Jenae and Michael’s book, we can depart from the days of dull online courses and make them truly vibrant spaces of growth.
What you’ll learn from this episode
• Why typical online learning platforms are so dull and what can be done differently to make them more engaging and compelling
• How instructional designers and UX designers can learn from one another
• How designers can make online learning more social
• How designers can know if they’re meeting their goals
Quick Reference Guide
[0:00:21] Introduction of Jenae Cohn
[0:01:41] Design for Learning – Why we need a UX book for learning/teaching products
[0:05:17] Why UX designers may be surprised by what they didn’t know about designing with learning in mind
[0:08:58] What instructional designers can learn from UX designers
[0:12:14] Hybrid environments in learning products
[0:15:07] DesignOps Summit – Oct 2-6, 2023 rosenfeldmedia.com/designopssummit2023/
[0:16:13] Learning is social – how to help online learners stay engaged
[0:24:58] How a designer can determine if their learners have had a good outcome
[0:30:40] Advice for designers moving into the learning design space
[0:33:29] Jenae’s gift to listeners
Curating Conferences: A Chat with the Bureau of Digital’s Carl Smith
Lou talks with Carl Smith, Owner at Bureau of Digital, about the challenges of curating the right content to make design and UX conferences successful for both the owners and the attendees.
The Big Question about Impact: A Panel Discussion
What’s the most important question regarding today’s theme of impact that we, as a community, need to address? We’ve asked you, you’ve spoken—and now we’ll tackle it with the aid of Frances and some of today’s speakers.
Beyond Insights: Researchers as Organizational Change Catalysts
Researchers must adeptly navigate a dual remit in organizations. The initial challenge involves delivering insights that matter. The subsequent task requires discerning the necessary adjustments the organization must undertake to effectively act upon those insights. In this presentation, we’ll talk about a model of change and a theory of power to enable researchers to embrace and fulfill their dual mission. It is at this intersection of meaning and action that research can impact lives.
Redefining actionable insights with Brianna Sylver
Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter. Rather, she emphasizes the importance of capturing all the threads in one container. Lou and Brianna dive into what an insights container can look like, and best practices for making insights actionable.
Brianna’s shoutouts: Heather Dominick, her business mentor, and the impact of her work with “highly sensitive entrepreneurs”, and Dr. Elaine Aron’s work on “the highly sensitive person.”
Healing Toxic Stress
From the pandemic to mass layoffs to burnout, designers have been enduring years of crisis and toxic stress. For some people, living through these kinds of events can be traumatic. Resmaa Menakem defines trauma as “anything that is too much, too soon, too fast, or for too long without being attended to by something reparative or healing.”
DesignOps professionals and people managers are perfectly positioned to learn about trauma and re-shape their organizations to be spaces for healing, instead of harm. In this talk, participants will understand the prevalence of toxic stress in the workplace, be able to start identifying signs of trauma within themselves, and walk away with three practical ways to create an environment of healing.
Fair and Effective Designer Evaluation
How do you evaluate designers fairly and effectively while providing a clear path toward career advancement? This is a question our organization has grappled with throughout our eight years as a company. Design can often be left up to gut reasoning by leadership and designers may not have a clear understanding of what their role means and how they may grow as designers.
We’ve developed iterations of different tools and processes over the years to address these concerns and to evolve with our shifting needs as a growing company. All of which has led us to a robust tool that we’ve been using over the past two years which can serve as a model for how organizations can deploy qualitative career advancement.
The session will cover our journey to this point and showcase the tools and processes we’ve deployed to make evaluation and career advancement systematic within a design organization along with surprising benefits and lessons we’ve learned along the way.
5 Antifragile Strategies for a DesignOps 2.0
The term “anti-fragile” comes from Nassim Nicholas Taleb’s book “Antifragile: Things That Gain from Disorder.” It describes systems, organizations, or entities that not only withstand shocks, volatility, and stressors but benefit and grow stronger from them.
The current state of design is undoubtedly challenging and will continue to be volatile
We need strategies that move us out of defense mode, beyond resilience & mere product delivery, and position us as indispensable during times of transformation. In this talk, we explore five anti-fragile strategies for DesignOps 2.0, that will inspire you: New Work Models & Hiring Strategies, Ops beyond Design, Interconnectivity, Rise of the Chief of Staff, and (Anticipatory) Destination Teams.
