From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme
Explore why UX teams are moving from you-know-who to Voxpopme.
In this fireside chat, Andy Barraclough, Voxpopme’s CEO will explain why his company is experiencing a flood of UX researchers looking for a more efficient, user-friendly UX research platform.
During the talk, he will also give a walkthrough of Voxpopme’s core functionality — screen recording, moderated interviews, respondent recruitment, and AI — and provide a glimpse into its friendlier pricing model.
Writing About Writing: Steve Krug returns to the Rosenfeld Review Podcast
Steve Krug, author of Don’t Make Me Think, and Rocket Surgery Made Easy, is back for a third appearance on the Rosenfeld Review Podcast! Here, he shares some details with Lou about his book in the works, Writing Made Slightly Easier, and his perspective on the process of writing in general (and why he might advise against it!).
Steve’s wise words for writers:
Don’t be afraid to always start at the beginning. Always assume that your reader knows less rather than more.
Amplify, Not Optimize: Dave Malouf Returns to Rosenfeld Review
Our closing keynoter at DesignOps 2019, Dave Malouf a veteran design leader, strategist, facilitator, researcher, and educator who has worked with some of the largest and fastest growing organizations globally. He was also one of the creators of the very first DesignOps Summit in 2017. Hear from him about the evolution of DesignOps, and his belief that we need a new framework that emphasizes the topline—the creation of value—over bottomline fixation on resource optimization. This new framing is at the root of DesignOps framework that Dave Malouf will share in his closing keynote. Get a taste of what’s in store for Dave’s keynote “Amplify, Not Optimize” at this year’s DesignOps Summit in New York City, October 23-25.
Scaling a Design Team Across the World with Wendy Johansson
What’s it like to build out a design organization that spans many countries, languages, and culture? Wizeline co-founder Wendy Johansson discusses the insights she gleaned when opening a second Wizeline office in Guadalajara, then a third and fourth in Vietnam and Thailand. From different societal norms to language barriers, her story can inform your own ways of collaboration with new people and cultures, whether abroad or just within your own team.
Wendy recommends:
• The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer
• David Hoang’s Career Hype Doc
Marc Rettig and Lou Rosenfeld discuss how designers can help reshape organizational culture
Well-crafted UX depends on having a company culture that’s set up to design well. Can you influence the culture of your company? Yes. Marc and Lou discuss three unique approaches to culture change happening in corporations like IBM and Citrix today. This is a preview into a panel Marc will lead on Designing Organizational Culture at Enterprise UX in San Antonio (May 13-15).
Past, Present, and Future: Closing the Racial Divide in Design Teams with Vincent Brathwaite
Vincent Brathwaite, one of the featured speakers at this year’s DesignOps Summit, and Lou go meta: they have a conversation about having a conversation about differences. Their discussion ranges from working through our ever-changing vocabulary of identity to establishing a protocol for genuine, authentic conversations.
Vincent also offers suggestions for how to reflect on and own one’s ignorance and accept uncertainty—issues that design leaders continue to wrestle with as they create design teams that are more representative of the world they serve.
“Could you make it worse?” Redesigning HealthCare.gov
A self-described “failed architect,” Sha Hwang joins Lou to discuss the challenges of scale when merging two companies, and his journey from Trulia and Stamen Design to being part of the team that rescued Healthcare.gov and, subsequently, founding Nava, a public benefit corporation formed during those efforts.
Sha Recommends:
Civic Technologists Practice Guide www.amazon.com/Civic-Technologis…ide/dp/1735286508
Sha will be speaking at Design at Scale 2021 this June 9-11. rosenfeldmedia.com/design-at-scale…/the-lost-year/
About Sha’s talk, The Lost Year: The pandemic made it painfully clear that the failure of critical public services causes real harm, both physical and financial. Our healthcare system is being overwhelmed, millions are pouring onto unemployment, and we’ve seen an unprecedented number of people trying to access government programs. It has never been more important for government services to be simple, effective, and accessible to all, yet we’re far from that vision today. In this talk, Sha Hwang, co-founder and chief operating officer of Nava Public Benefit Corporation, will discuss the opportunities designers have to build government services that prioritize equity and resiliency—and the responsibility that comes with designing systems that serve millions of people.
Designing for Villains: Lou Rosenfeld interviews Eduardo Ortiz and Donna Lichaw
Lessening the Research Burden on Vulnerable Communities
This talk covers specific approaches to employ when working with vulnerable populations, starting with a definition of vulnerability, then discussing how to ensure that researchers remain safe, respectful, fair, and culturally appropriate. This includes: choosing the right research methods for the participants, topic, and context at hand; recruiting and compensating research participants; ensuring research participants are aware of their rights and potential risks for participating in the research; conducting research in a trauma-informed way; managing participant data by ensuring collected information doesn’t put them at risk; communicating design research findings in a respectful manner.
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
Three of your research colleagues discussed and defended their respective positions on what UX research “maturity” looks like. Participants then engaged with them in a discussion and Q&A, facilitated by Lada Gorlenko.
“Absent a strong baseline level of data fluency, product teams struggle to harness the power of insight in their work. As UX and UXR leaders, we are uniquely positioned to define what fluency looks like for our organizations and help teams transform to achieve it.”
– Megan Blocker
“Research has come a long way, but we have a long way to go. Our future success rests on two pivotal aspects of maturity: our leadership’s proximity to power and the use of ‘Strategic Research Programs’ to deliver value beyond Design and Product.“
– Fatimah Richmond
“Does UX maturity matter in the age of Generative AI? Is your ability to do well as a team going to depend on your UX skills? Or your tech or people skills?”
– Molly Stevens