The Tension Between Story Collecting and Story Telling in Research
How do we draw and navigate the boundaries around the ethics of story collecting and telling? As UX researchers, we collect stories through interviews—stories that connect us with others and communicate the core humanistic values of integrity, empathy, and respect. At the crux of the matter, is that these stories are not our own—they belong to our interlocutors. As we collect data, we are not passive listeners either—we also leave our imprint on these stories through interpretation and subjective insights.
From Hours to Minutes: Charles Schwab’s Acceleration in UX Research and Product Development
The digital age continues to impact every level of financial services. Evolving technologies have created informed, tech-savvy customers and placed the customer experience (CX) at the top of the priority list.
Join our session and learn how The Head of UX Research at Charles Schwab has been accelerating UX research activities to gain a pulse on how to improve customer experience.
In addition, learn how to:
- Segment your audience to provide personalized experiences
- Break down UX and Product team silos, and drive research activities for product enhancements and innovations that suit customer needs
- Establish a fool-proof system to withstand crisis
The Heart and Brain of the AI Research
As a designer research working on Conversational AI products, I’ve been collaborating with AI Researchers (Computer Scientists) and ML engineers. The cross-pollination of our two research disciplines – i.e., I bring my design thinking, storytelling, qualitative research and thick data analysis lens, while the Computer Scientists bring their logical reasoning, modeling and coding, and big data analysis lens – has resulted in a much smarter and more empathetic AI product, as well as innovations in the Cognitive AI domain. I’ll share three use cases of how we human researchers collaborate with the AI researchers and the lessons learned.
Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
The synergy of smartphone eye-tracking and user experience research allows a combination of behavioral insights and in-depth answers. eye square’s standardized experimental approach provides the ideal setting for large-scale eye-tracking research. This helps to understand how your end-users interact with your product, their mental model, and how information architecture and UI design can be improved.
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
While many researchers see the value of a central research repository, how to introduce one in an organization is still a big question. Today we have the chance to learn from two researchers who have done it.
Taylor Jennings, Senior UX Researcher at Chili Piper, and Joe Nelson, User Experience Researcher at MasterControl, will share their process and experience gained from implementing their research repository. We’ll cover how they realized the need for a repository, how they convinced stakeholders, evaluated solutions, and what they’d do differently in hindsight.
Join us live as we leave plenty of opportunities for the audience to ask questions.
How Atlassian is Operationalizing Respect in Research (Videoconference)
In 2020, the Atlassian Research Operations team is shipping a program of work to deliver respect in research. From gaining informed consent to handling personal data, Theresa Marwah and her team are putting systems and practices in place to respect the privacy of their participants and exceed regulation.
Opportunistic Research with Gregg Bernstein (Videoconference)
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users (Videoconference)
If you want to improve your product’s user experience, you need to show your team what it’s like for real people to use your product. It’s a simple concept, but many companies struggle to do this consistently.
Zapier recently launched an initiative that simplifies this exposure to users. ‘All Hands Research ride-alongs’ are open UX research sessions where anyone at Zapier can observe users interacting with the product and hear their feedback. Zapier has seen PMs, designers, marketers, executives and more join these sessions and apply learnings to their everyday work. More importantly, they keep coming back for more!
Craft of User Research: Building Out Jobs to be Done Maps
Join Sean Fitzell (User Research Manager), Sarah Han (Sr User Researcher), and Kayla Farrell (Sr User Researcher) as they walk through the process of creating effective and actionable job maps that are used to educate, align, and inspire.
Research as a Catalyst for Organizational Transformation
