Get The Most Out Of Stakeholder Collaboration—and Maximize Your Research Impact
Over the last few years, our simple five-step framework has made it possible to grow our research efforts’ impact and scale. It’s also helped us shift organizational mindset, establishing Research & Insights team as a trusted and desired partner in key business, product, and design decisions. Whether you do research with customers or need to map out your stakeholder universe to be most effective and increase your work’s impact, we hope this framework will help you achieve your goals!
When Thought-worlds Collide: Collaborating Between Research and Practice
More and more researchers with no business or product backgrounds are in product research. In the day-to-day industry practice, we are called to march towards the same goal despite our different ways of knowing, talking, and past experiences. Failing to do so could lead to missing opportunities for innovation, reinventing the wheels, and building products that may pose risks to society.
When ‘thought worlds’ collide, what can we do to better understand and support each other? This talk answers the question by taking a closer look at the differences and similarities between research and practice, and offering lessons learned about communication and collaboration within diverse product teams made up of a mix of academic and professional disciplines.
What Role(s) Can Research Play in Responsible Design?
Netflix’s documentary “The Social Dilemma” shined a harsh spotlight on how design patterns and advertising targeting developed to encourage engagement and tailor content to users’ preferences have dangerous, far-reaching consequences. We will discuss:
- What role can researchers play in mitigating negative social and personal impacts during the design process?
- If we discover evidence that a design solution to a business goal negatively impacts customers’ lives, how might we help our design and product partners consider a different solution?
- What is the responsibility of researchers to determine how products we’ve already launched affect our customers’ lives?
Insights-Driven Product Strategy: Get your Research to Count
In this talk, Johanna Kollmann will discuss how true insights can inform product strategy, with direct impact on the roadmap and metrics. Drawing on her experience as a research lead and product manager, Johanna will share case studies and tools that are relevant for researchers, designers, and product leaders.
Stick around to join the conversation and ask Johanna your questions during our post-session Q+A, moderated by Christian Crumlish.
Scaling Research Via an Ops First Model at Clever
In this Q&A session, we’ll hear how Liza Pemstein, Research Operations Manager at Clever, built a robust research practice at one of the fastest-growing EdTech companies. Identifying the friction in the process experienced by design, product, engineering, and marketing, Liza has streamlined and scaled research. She’ll share how she got started, what she’s learned and what she’s excited about in 2023!
Advice for Establishing Research (Videoconference)
As research grows its influence, organizations are increasingly aware that they need a research function. More and more of us are taking on the challenge of establishing a research practice as an organization’s first researcher. It’s a compelling challenge—it’s exciting to create something new without the baggage we’ve been saddled with elsewhere. But organizational change is hard. Among other things, first-researchers have to figure out how, piece by piece, to integrate research workflows into the organization’s current context.
Are My Research Findings Actually Meaningful?
You should not be doing research for the sake of doing research. Research takes time and needs to be well throughout. More importantly, you need to determine if your findings are actually meaningful to the organization. In this session we will look at the idea of statistical significance and meaningfulness when reporting research findings.
Turning Research Ripples into Waves
Growing organizational research capacity requires both bottom-up and top-down changes that can be daunting to tackle. Hana Nagel will examine the challenge of scaling research ops through the lens of social change theory, showing how service design and systems thinking can be used to create a strategy to increase research’s impact on product. By building collaboration, connection and community, you can bring enough people together to turn research ripples into waves.
Empowering Designers to do Good Research
Designers are not just interested in research; they’re the driving force in today’s research landscape. In this workshop, Hannah Hudson, Director of Design and Research at Twilio, and Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage and can impact the customer experience when research is done often and well by everyone on the team. Learn how design teams can use the tools and methodologies of trained researchers so the whole company can get the maximum impact from the investment in design.
Cultivating Design Ecologies of Care, Community, and Collaboration
“How we are at the small scale is how we are at the large scale” (Adrienne Maree Brown).
To truly put humans in “human-centered design,” we must be care-centered. And how we practice care in our own teams or the “small scale” will influence the downstream impacts of our design work. This session is an invitation to explore how we practice and build ecologies of care, community, and collaboration to shift towards mutual power and symbiotic relationships throughout the design process. Drawing from a perspective of trauma-centeredness and harm reduction, we will all engage in deep (sometimes complex) reflection about what it means to care for yourself, with others, and develop an ethics of care to guide design teams. If the purpose of DesignOps is to build systems, processes and tools to support stronger design teams and individuals, this is the case for care: to show up as humans first, before we are designers, researchers, employers/the employed, technologists, or however you define your role.
