Changemakers

Today’s radically complex problems require people to lead with design. Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland—armed with insights from some of today’s top minds in business, tech, and social justice—offer a pragmatic, people-centered approach to change.

Who Should Read This Book?

Changemakers can be designers, leaders, CEOs, tech people, project managers, product people—virtually anyone who wants to embrace and address change. This book will show them how to do it by clearly defining, studying, and addressing change as a design problem to be solved.

Takeaways

• A new approach to change is emerging, and design is at the forefront of responding and provoking change.
• Purpose and passion are essential changemaker qualities.
• Change involves choosing the right problem and finding an entity open to change.
• This book will be your guide for creating and maintaining change in your organization—for you, your team, and your stakeholders.
• Leaders can design change and affect the world—this book will show them how to become that kind of leader.
• Each chapter has critical takeaways at the end of the chapter, summarizing important points.
• Each chapter gives the reader a list of extra sources to gain further knowledge.

Search Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation, and search performance to meet those needs.

Doorbells, Danger, and Dead Batteries

User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.

Engaged

Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

If these describe you, you may be the audience for this book:

• You love attending conferences like UXPA, CHI, the Habit Summit, or HxRefactored
• Your commute finds you listening to podcasts like Freakonomics Radio, 99% Invisible, HumanTech, or Radiolab
• You have a job title like product manager, designer, or experience strategist (or you do the type of work associated with those titles)
• You’ve worked in design agencies, on in-house strategy or design teams at big companies, or for yourself with clients
• Your shower time is spent thinking about how to make the world a better place by making new products and experiences or fixing the ones already there
• You’re always wondering why people do what they do and how to design for them

Closing the Loop

As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. Closing the Loop will help you make the invisible visible. It will introduce you to a powerful systems thinking mindset, and provide you with the tools and frameworks to define the systems that surround your work.

The User’s Journey

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Remote Research

Remote research allows you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their own environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.

Meeting Design

Meetings don’t have to be painfully inefficient snoozefests—if you design them. Meeting Design will teach you the design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive. Meetings can and should be indispensable to your organization; Kevin Hoffman will show you how to design them for success.

Managing Chaos

Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

DesignOps Bundle

What this bundle includes:

• Research That Scales: The ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine.
• Managing Priorities: How to Create Better Plans and Make Smarter Decisions
• Design That Scales: Creating a Sustainable Design System Practice: Learn how to create, manage, and sustain a successful design system.
• Meeting Design: Design principles and innovative approaches you’ll need to transform meetings from boring to creative, from wasteful to productive.
• The Right Way to Select Technology: Learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.
• Project Management for Humans: Estimate and plan tasks, scout and address issues before they become problems, and communicate with and hold people accountable.
• Orchestrating Experiences: A practical guide for designers and everyone struggling to create products and services in complex environments.
• Managing Chaos: Digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.