Lack of Product Thinking will Doom Your Legacy Modernization
Scaling an organization or even just a product, inevitably means dealing with your legacy. Through both they and their colleagues’ extensive experience with legacy modernization work, Meaghan and Fotina found one consistent theme.
View legacy modernization as purely an engineering effort and the outcome won’t be what you want. Legacy modernization needs to be designed. It needs to fit into an overall product strategy and examined through the same lenses of customer, business, and tech impact as anything else. Otherwise you’re just immediately building a new legacy, not something that can scale with you.
Capturing Deep Insights
This session is focused on developing an understanding of how knowledge repositories can lead to deep insights in businesses large and small. It will explore the problem space and present strategies for overcoming those problems. Some example problems knowledge repositories can solve are: missing out on valuable information that can be useful across the company due to silos; repeating research that has been conducted already and inconsistency in research reporting.
Theme 1: Red Tape and Brick-and-Mortar: Transforming Century-Old Industries
What is it like to lead change in a century-old company, where the hierarchies are deep, UX is twice removed from the main business, and red tape is a norm? What is it like to push for design transformation at the scale of a nation?
Theme 1 brings five stories of successful UX Leadership in three industries that are a tough nut to crack: manufacturing, transportation, and government. From Canadian National Rail to Australian Post, from Ford to Department of Defense and Medicare services – these case studies will teach you how to engage and influence the toughest stakeholders.
How to Drive a Design Project When you Don’t Have a Design Team
In enterprise organizations, product development work, and therefore, design work, typically happens within a specific business unit or organization. Dedicated and embedded squads means there is a close and tight feedback loop between team members.
But what happens when your company kicks off an initiative that spans across business units? How do you resource and run a design project with no dedicated designers? This case study will cover how we set out a vision, structured communications, built up an ad-hoc design team, shipped our first cross-organization product and all the lessons we learned along the way.
Women Talk Design with Danielle Barnes
Creating and maintaining an inclusive environment that makes anyone feel welcome requires conscious and consistent effort. Whether it’s presentation, operation, or curation—incorporating your team’s voices in a healthy and organic manner as a business practice requires thinking outside the box.
In this episode of the Rosenfeld Review, you’ll hear from Danielle Barnes, CEO of Women Talk Design, as she and Lou discuss the fundamentals of designing meetings and conference presentations that are more inclusive.
Key points Danielle and Lou address include:
• Remolding non-inclusive systems to which women and non-binary folks are forced to adapt;
• Assigning rotating facilitator roles, and how those roles can promote inclusivity;
• How truly “listening” to those who are speaking can give facilitators the insights they need to curate a fantastic meeting;
• Raising awareness for the consequences of being talked over, and how to drive safety and accessibility in meetings for team members; and
• Tips to improve your natural stage presence when giving a talk.
You’ll also hear insights in how to create more inclusive environments by empowering those whose voices are not heard—and how safe spaces, when done right, help make this happen.
How to Identify and Increase your “Experience Quotient”
Even in enterprises with mature design practices, true design execution requires UX leaders to speak and understand the language of business—finance and strategy—and to communicate the impact that superior experiences have on overall business strategy.
This talk will demonstrate how models and concepts used by leading management consulting firms help enterprises develop successful design-driven strategies that increase customer value and adoption.
Jaguars in Silos: A Chat with Toby Haug
What do exotic big cats, enterprise UX, and silos have in common? Answer: they all require empathy and understanding. Lou sits down with Toby Haug, Head of Design & Co-Innovation Center at SAP, to discuss building bridges between silos, and how his design network (Design at Business) radically changed his approach to connecting with enterprise silos.
The UX Tipping Point: A Chat with Jared Spool
What does it really take for an organization to embrace UX design as the foundation of creating products? Lou talks with UX guru and co-founder of the UX design school Center Centre Jared Spool about the paths organizations take to reach the UX tipping point.
How Product Management and UX Can Work Together with Rich Mironov
Lou has Rich Mironov, CEO of Mironov Consulting, as his guest. Rich runs a blog and has been writing for over 20 years about business and the psychology that goes into product management. Together, they discuss ways that Product Management and UX can work more fluidly together. They dive into how you can bring your team together so everyone is working on the same page. Rich brings some nuggets of advice he has collected over his many years in the industry and touches on the talk he will be giving at Rosenfeld Media’s Design in Product Conference.
Driving Digital Transformation at Scale: A Chat with GE’s David Cronin
How does an enterprise based on physical products become a software-based company? Lou talks with the VP of UX at GE Digital David Cronin to discuss how GE is transforming into a software-based business. David talks with Lou about how to bring together different operational teams with designers, and how designers can help facilitate the discussion between departments.
