Research That Scales

Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight-generating engine. Use it to plan, manage, and scale a research practice that propels the business forward.

Who Should Read This Book

If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must-read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled-up human-centered research will find Research That Scales invaluable.

Takeaways

• Learn what it means to scale research and how to build purpose into your research practice.
• Gain a pragmatic view of research strategy and why it’s crucial to scaling research.
• Design a research operating system that can grow the impact of research.
• Uncover the eight elements of research operations and the ResearchOps Venn diagram.
• Use the ResearchOps Planning Matrix to deliver operations that make good ideas real.
• Build systems that make finding the right research participants a breeze.
• Learn how to make the most of research by developing a research knowledge management (RKM) strategy.
• Build a foundation of trust with your company and stakeholders by shifting perceptions about research.
• Make ethics and data privacy more than a checklist of dos and don’ts and lofty principles.
• Learn how to become a “money magnet” for research.
• Attract and retain the best research talent to fuel your growth.

Web Form Design

Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field’s leading designers to show you everything you need to know about designing effective and engaging Web forms.

The User Experience Team of One (2nd Edition)

Whether you’re new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing down-to-earth approaches that deliver big impact over time-consuming, needlessly complex techniques. This updated classic remains a comprehensive and essential guide for UX and product designers everywhere—you’ll accomplish a lot more with a lot less.

Who Should Read This Book

The techniques and advice in this book are applicable to anyone who is just starting out in user experience, as well as seasoned practitioners who have been in the field for years. In addition, anyone who read the first edition will appreciate this updated edition that features loads of new material that has changed over the past 10 years. There are tips, tools, and techniques throughout the book to improve your performance. The various methods detail exactly how to handle a variety of situations—from the timing involved, the materials, when to use that information, and how to try it out. Look for real-life sidebars from the authors, as well as experts in the field. This book applies to a team of one or a team of many.

Takeaways

• The first section covers the philosophy of the UX team of one—why you do it, how you build support, how to identify common challenges, and how to keep growing.
• The second section of the book, “Practice,” gives you tools and techniques for managing this balancing act with detailed methods.
• The 25 up-to-date methods in Part II prompt a question about a specific topic, answer the question, give the average time it will take to deal with the issue, tell you when to use this material, and give you instructions for “Trying It Out.”
• You can learn about the working conditions that a team of one often experiences.
• The book addresses difficult situations that UX practitioners often encounter (for example, the need for speed in corporate environments).
• Be sure to review the UX Value Loop[TM] that Joe created to define UX.
• Check out sidebars that highlight some of Joe and Leah’s personal real-life experiences.
• The end of each chapter tells you what to do if you can “only do one thing”.
• Finally, notes and tips give you handy techniques and tools to use in your own practice.

Need this book right away? Get the first edition at a reduced price

Surveys That Work

Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

Access extra content on Caroline’s website here.

Service Design

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

Design That Scales

After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world’s most recognizable brands create design practices that are truly sustainable and successful.

Who Should Read This Book?

People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren’t sure how to do it. People who have designed web forms and tables, but don’t know what’s next.

Takeaways

• A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system.
• See how the ecosystem of a design system works in order to understand the context for success.
• Figure out where the people involved in a design system fit and how they can best collaborate.
• Learn the metrics for success within a design system and how to measure them.
• Determine the best techniques for marketing your design system to stakeholders.
• Learn what guidance and relationships are crucial for a design system to succeed.
• See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.

Practical Empathy

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Make It So

The Jobs To Be Done Playbook

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice-to-have, it’s a strategic imperative.

The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Who this book is for

Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It’s suited for managers and thought leaders seeking internal alignment around solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.

Key takeaway

A new way of seeing your customers and their desired outcomes

Available from Audible and other major audiobook sellers.

Orchestrating Experiences

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.