Now published: Research That Scales by Kate Towsey!

“Accessibility is the Oil Change” with Sheri Byrne-Haber

Sheri is the author of the upcoming book Giving a Damn about Accessibility, and a speaker at Design at Scale 2021 this June 9-11. In this latest Rosenfeld Review podcast, she discusses the critical importance of starting projects and products with a mindset of accessibility. Spoiler alert: it’s far more difficult to go back later.

VMWare, where Sheri is currently an Accessibility Architect, recently launched an Accessibility Champions program, increasing their hires with disabilities and those with interest in specialized training. She and Lou talk through the program and other ways you can scale accessibility—even while acquiring new companies, as Sheri has experienced (more than ten in two years!)

Sheri recommends:
Haben Girma, the first Deafblind graduate of Harvard Law School
Lily Zheng, DEI Consultant

Meet Ariel Kennan, Civic Design Co-curator

Ariel Kennan is a service design and product development leader who has worked across the public, private, academic, and nonprofit sectors. She is currently a Senior Fellow at the Beeck Center for Social Impact + Innovation at Georgetown University. We are pleased to announce that she has joined the curation team of our new Civic Design conference and community, which will be launching soon with our first monthly videoconference.

In this Rosenfeld Review episode, Ariel discusses the myriad of public service projects she’s had a hand in, and particularly the ways in which Civic Design can improve peoples’ lives, especially those who are underprivileged (for example, the application for unemployment benefits during the covid-19 pandemic.)

Closing Keynote: Design at Scale

More than 50 years ago, Thomas Watson Jr., the second President of IBM declared, “Good design is good business”. Today, the global company continues to operate on the belief that human experiences drive business. Doug Powell, Distinguished Designer at IBM, will expose what it means to practice design at the global tech company, exploring the inner workings of the largest UX design operation in the world. He will also elaborate on a new Forrester Research study examining the value of design and the design thinking practice at IBM.

Integrating Qualitative and Quantitative Research from Discovery to Live

Over the last three years Southampton University in the UK has been doing a complete website redesign following an Agile process; user research and performance analytics have been an integral part of the Agile process from the very start. The website has a variety of products aimed at potential students and research collaborators.

Performance analytics informed the business case and objectives and qualitative research in Discovery uncovered the user needs to improve the user experience. During alpha qualitative research informed the design of the early prototypes and in beta analytics and user research integrated qual and quant in a variety of metrics around performance and the user experience. The same metrics have been taken forward and enhanced in Live to ensure continuous improvement which sits alongside the new product roadmap.

The presentation will outline the integration of qual and quant and give examples of what has been done, the metrics, and how they are informing the user experience and business objectives.

Boon Yew Chew on Systems Thinking as a Relational Tool

Boon Yew Chew is senior principal UX designer at Elsevier and an IxDA local leader and board alumn. He will be a speaker at the upcoming 2023 Enterprise UX Conference on June 6th and 7th, delivering a session on “Making Sense of Systems – and Using Systems to Make Sense of the Enterprise.”

Systems thinking can seem abstract and theoretical, but Boon reveals some unexpected ways that systems thinking can have a profound impact on individuals and relationships within organizations. Who knew that systems thinking could be an emotional intelligence tool?

Lou and Boon begin today’s episode by discussing the history of systems thinking and how it developed in the ‘40s and ‘50s, mostly within scientific communities, and grew into other fields and disciplines. It offered a new way of thinking about how things develop and change over time.

Boon goes on to describe his path into systems thinking and how, with its holistic, big-picture perspective, there is little room for blaming individuals when problems are viewed through a systems thinking lens. A system can give context to the behavior or clashes within an organization and alleviate frustration. Believe it or not, systems thinking can be a relationally lubricating tool.

Systems thinking can help us answer the following:
• Where do I fit?
• Where do the people I’m serving, working with, developing with, and creating for fit within the system?
• How is the organization I’m part of itself part of a bigger system?

A summary of Boon’s insights:
• Systems thinking helps us understand context, empathize, and understand other people and the context they work in
• Systems thinking provides a visual language that other people can learn from
• Language can help reveal not just problems, but how problems relate to each other even when they may not seem connected
• Systems thinking is a tool that can help with prioritization

What you’ll learn from this episode
The history of systems thinking, especially how it first developed within scientific communities
The differences between systems and design thinking
How systems thinking can reduce finger-pointing and relational conflict
Why it’s best to embrace messy differences as part of the process
How to bring systems thinking into the workplace without confusing or alienating others

Quick Reference Guide
[0:00:12] Introduction of Boon Yew Chew
[0:02:31] System thinking versus design thinking
[0:04:44] The history of systems thinking
[0:08:51] Being trained in one framework and finding it incomplete in the real world
[0:10:32] Boon explains how he navigated towards systems thinking
[0:16:12] When you feel like your goals are clashing with those of others in the organization
[0:19:08] On labels, understanding, reducing friction, and acceptance
[0:22:16] Enterprise UX 2023 is back!
[0:24:19] Boon’s Enterprise UX talk is titled “Making Sense of Systems and Using Systems to Make Sense of the Enterprise.” Applied aspects of how UX people are using systems thinking in enterprises
[0:27:17] Boon “eats his own dog food” and does “double work”
[0:27:52] An example of what success might look like
[0:31:45] A summary of how Boon uses systems thinking
[0:35:29] Boon’s gift for listeners

Surveys That Work with Caroline Jarrett

Caroline’s book “Surveys That Work: A Practical Guide for Designing and Running Better Surveys” is a decade in the making — and finally coming in July 2021! Here, Caroline shares some glimpses into the methodologies and tricks she’ll share in the book, and how it evolved along the years.

Caroline recommends:
Mentor Black Business founded by Akil Benjamin

More about the book:
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must-have.

The Real Point of Research: a Chat with Erika Hall, author of Just Enough Research

Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.”

Three Key Climate Initiatives and How You Can Help

This session will showcase three essential initiatives—Project Drawdown, SustainableUX, and Climate Designers—that UX designers, researchers, and writers interested in addressing the climate crisis absolutely should know about. We won’t just inform you; each panelist will offer you a small yet concrete way you can help them achieve their missions. Join us for this hour-long session and discover how your participation can drive meaningful change in the fight against climate change.

Learn more about SustainableUX, ClimateDesigners, and Project Drawdown in the resources linked on this page!

The Basics of Automotive UX & Why Phones Are a Part of That Future

In this session with James Rampton, dive into the automotive UX industry, the types of screens that go into cars, and the impact that tech companies like Apple and Google have had on the industry with products like Apple CarPlay and Android Auto. Discover the role phones play in shaping the strategy for companies designing software-defined vehicles. Learn what to call that screen in front of you while you’re driving and why car companies struggle to make good experiences. Plus, James speculates why Apple gave up making a car and guesses what future experiences will look like for both everyday drivers and those who can afford to have the car drive itself.

Beyond Methods and Diversity: The Roots of Inclusion

Most efforts at advancing research to be more inclusive focus on methods or methodologies or participation. Though helpful, those efforts have unfortunately not been sufficient for inclusion and we continue to be constrained by stronger forces which go to the root of what research means and the definition of inclusion. To be fully unconstrained and reach true inclusion we must learn to let go. Do we have the ability to do that? Let’s talk about that. Join us for a half-hour of becoming undone, joyfully.