Design Planning and Management Support

Looking for ways to improve your design planning and management process and tools? We’ve got you covered.
Whether you are an individual contributor or a DesignOps manager, everyone needs ecosystem visibility at multiple levels of altitude to help answer questions like:

• What components am I working on next?
• What screens use those components?
• How many components and templates are complete?
• What content types will be using those components?

You also need quick access to all the relevant design outputs that aren’t kept in a design system and are updated throughout the design process (e.g. information architecture, content types, taxonomies, interaction models, etc.)

When you work with Limina, we not only help you get UX done, but we empower your teams with new processes and tools to address the design planning and management needs and system thinking gaps in your organization

Interested in learning more?

• As we partner with you, we will include our design planning and management templates and tools along with the design deliverables. You will see the tools in action during our collaboration, and we will empower you to own and manage the tools going forward.
• Or, maybe you would prefer the mentorship or coaching approach? We can get to know your current state, introduce you to our process and tooling best practices, and guide you through the learning process

Psst…inside scoop: Design planning and management is a core knowledge management function that is deployed as you iterate through the design process

Better Together: Partnering with Others to Transform Enterprise

Best Buy’s Jamie Kaspszak and USAA’s Frank Duran join Lou and Bob Baxley to discuss how UX plays a critical role in bridging their organizations’ silos and disciplines. It’s a preview of what they’ll cover at this year’s Enterprise Experience conference, where they’ll be joined by four other speakers, all who are wrestling with the team sport of organizational transformation. Learn more about these sessions, which take place virtually on September 3.

Imagination Work Meets Remote Work: Reflections on Collaboration with MURAL’s Mariano Suarez-Battan

Mariano Suarez-Battan is the co-founder and CEO of MURAL, a tool for remote collaboration—and longtime partner/sponsor of Rosenfeld Media’s conferences. MURAL was founded in 2011 after Mariano experienced first-hand the struggle of working remotely with a large, distributed team while designing video games. In this episode of the Rosenfeld Review, Mariano and Lou discuss the challenges of collaboration among remote teams and how platforms like MURAL can level the playing field between coworkers, often flattening hierarchies and changing culture in the process. Mariano also shares his predictions about how workplaces will operate five years in the future.

Mariano’s shoutout – IBM’s Phil Gilbert, one of MURAL’s early adopters, and Tim Brown, former CEO at Ideo who introduced Mariano to Phil.

MURAL is sponsoring all three of Rosenfeld Media conferences this year: Advancing Research, Enterprise Experience, and DesignOps Summit. Be sure to stop by their booth!

Breaking through the empathy gap: a conversation with Indi Young

Empathy is a hot conversation topic these days but much as we try, we’re not quite using our empathy muscles to their fullest extent when solving design problems for real people. Indi Young, author of Mental Models and Practical Empathy talks about how our assumptions can lead us astray.

Panel: Collaboration Tools

We have all heard the old saying “communication is key” but as the landscape of technology widens so do the options we have for communication tools using that technology. To talk about the challenges and opportunities that our organizations face when solving the communication conundrum, we have invited three people working in three different areas where communication is key for organizations with designers: research insights, workflow management and design systems management. Facilitated by Abby Covert.

Theme 2: Enterprise Team Journey

Teams Work How People Work

You’re part of a cross-functional team dedicated to creating an amazing product experience. You’re an essential piece of a larger puzzle. But how does your piece mesh with all the others? This first-of-its-kind interactive session will blend improvisation, audience participation, panel-style discussion, and more to explore the inner dynamics of cross-functional enterprise teams. We’ll illustrate a few best (and probably a few worst) practices, and you’ll walk away with a new found understanding for your colleagues and a renewed sense of ways to make the fit between your different roles clearer and more effective.

Participating in this session:

– Christian Crumlish, Head of Product, 7 Cups
– Jacqui Frey, Director of Design Operations, MailChimp
– Kristina Halvorson, Founder, CEO, Brain Traffic
– Jamie Janssen, Research Manager for Shared Rides, Uber Technologies, Inc
– Ramya Mahalingam, Associate Design Director, McKinsey & Company
– Adam Penly, Lead Frontend Architect, Capital One

Learnings from Applying Trauma-Informed Principles to the Research Process

If the past two years haven’t made it clear, researchers and designers absolutely must be prepared to understand and address trauma as a factor in our work and our lives. Social worker, designer, and Advancing Research 2022 speaker Rachael Dietkus joins Lou on the Rosenfeld Review to plumb the intersection of social work, UX, and how these play out in trauma-informed research and design. She shares her approach to applying trauma-informed principles to the research process, and highlights important key factors including:

• Defining Rachael’s three main intersections between design and social work: social work values, design research methodologies, and trauma-informed (also known as trauma-responsive) principles
• The importance of asking how the above three principles meld together in design to foster a humanistically-informed lens
• The ways social work as a care field translates into user experience design, and why this is a necessary step to include in design methodology
• How the concept of “care,” which includes building relationships, establishing rapport, hearing other people’s stories, and more is central to ensuring human-centered design principles
• Addressing the preexisting disconnect between designers (from a process-based perspective) and social workers (from a humanistic perspective), and how collaboration between the two can positively impact end users
• Ensuring the preconditions that need to exist are shared and maintained at the highest level of integrity, and how a safety plan can help bring this to reality
• The importance of assessing risk when building new programs and policies, as well as addressing adjacent process methodology-related contexts
• How engaging with people from a design perspective means engaging with trauma, and why that positively challenges designers to show up in a wholesome capacity
• What it means to weave compassion and understanding into design
• How the trauma-informed approach can serve as a set of preventive measures that can help mitigate potential negative impacts for users

Filling the Void

When we talk about DesignOps, the focus is frequently on scaling existing design systems and supporting established design teams. But the U.S. Digital Service’s Dan Willis will tell a different kind of story about a federal agency that used DesignOps practices to address a multi-million-dollar business problem. With years of system-centric development, the agency had accidentally opened a giant void between the functionality of their enterprise software and the people who depended on that functionality to do their jobs. This talk will explore how to introduce and maintain design operations even where none have existed before.

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products (Videoconference)

Rather than spend all our time validating product decisions late in the development lifecycle, researchers can (and should!) drive innovation. This interactive discussion will set researchers up with tools and product knowledge to impact change in roadmaps. Participants will hear real-world examples and learn how to drive a research roadmap against business strategy goals and KPIs and create stronger partnerships with Product.

A Roadmap for Maturing Design in the Enterprise

A successful experience design practice will have many familiar characteristics, such as cross-functional relationships, a design system, clearly defined career progression and a seat at the product strategy table. But these realities are rarely achieved all at once and are usually the result of thoughtful evolution as the team grows in people and in practice. This talk will use the UX Maturity model, which highlights an experience design team’s progression from unrecognized to embedded into the fabric of the business, to illustrate how, when, and where to focus incremental efforts towards maturing design in a growing business.