NEW BOOK! Stop Wasting Research by Jake Burghardt

Closing Comments

After a very full day of expanding our minds, we’ve reached the end – of the program, that is. We’ll take a moment to reflect and hear some closing words of wisdom from Christian.

Communicating and Establishing DesignOps as a New Function

When introducing DesignOps as a new function to an organization, the first few months are critical as you set the stage for how the organization familiarizes itself with your new team.

In this session, Brennan will cover how DesignOps can partner with other functions, how to pick the right programs to tackle first, and how to measure a new team’s success. He will showcase tools that are useful to help establish your team’s newly formed brand within your organization.

Keeping Up with Rapid Growth—From Startup to Enterprise with Kit Unger

Kit Unger started her UX career as a “team of one,” and now manages a team of over 30 people as Senior Director of Experience Design at Smartsheet. We’re excited to have her as the leader of a group of presentations on “Keeping Up with Rapid Growth – From Startup to Enterprise” at Enterprise Experience 2020.

In this episode, she shares the role she wishes she’d hired for 20 employees ago, the elements of scaling a team quickly, and offers a preview of her EX2020 speakers’ presentations.

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

Why do so many metrics include the word “Key”? How do those metrics differ, and how do teams and organizations decide which key metric is best for them? Join this DesignOps community discussion to compare different types of three letter acronym metrics such as KPI, KEI, and KSP (Key Performance Indicator, Key Experience Indicator, and Key Strategic Priorities). And let’s not forget OKR’s (Objectives and Key Results)!

Remaking the Making Company: Moving from Product to Experience

Inviting the Whole Org to Come See For Yourself

So all of a sudden, everyone at your company is interested in going into the field, meeting with clients, and “building empathy.” What could possibly go wrong? At ADP we created a program of ethnographic (lite) research designed to harness this excitement for exploratory research, enable anyone in the org to participate in conducting research, and help stakeholders think outside of their own product or screens. Secretly, our program was carefully designed to also teach our partners what it means to do Research: listen thoughtfully, analyze holistically, and truly understand client feedback before jumping to solutions.

What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)

Three of your research colleagues discussed and defended their respective positions on what UX research “maturity” looks like. Participants then engaged with them in a discussion and Q&A, facilitated by Lada Gorlenko.

 

“Absent a strong baseline level of data fluency, product teams struggle to harness the power of insight in their work. As UX and UXR leaders, we are uniquely positioned to define what fluency looks like for our organizations and help teams transform to achieve it.”

  – Megan Blocker

Research has come a long way, but we have a long way to go. Our future success rests on two pivotal aspects of maturity: our leadership’s proximity to power and the use of ‘Strategic Research Programs’ to deliver value beyond Design and Product.

 – Fatimah Richmond

“Does UX maturity matter in the age of Generative AI? Is your ability to do well as a team going to depend on your UX skills? Or your tech or people skills?”

 – Molly Stevens

COMMUNICATE: Discussion

AI for Information Architects: Are the robots coming for our jobs?

Artificial Intelligence (AI) tools like large language models present opportunities — and risks — for people working with digital content. Can AI help with tedious tasks, like encoding and categorizing documents, or rewriting text snippets? Will AI be so good at these tasks that Information Architects (IAs) are no longer needed?

In this session, Jeff and Karen provide an overview of what “AI” means for IAs, explaining the differences between natural language processing, machine learning, and large language models. They also dig into a real-world example of using different systems to categorize web content from Reddit. IAs will come away from the session reassured that the robots pose no threat to their jobs.

DesignOps Community Sensing Session (Videoconference)

Join us to explore the future of the DesignOps role, as well as the joys and challenges folks are facing in that role.