We’ll Figure That Out in the Next Launch: Enterprise Tech’s Nobility Complex
(Originally titled “Making Uber More Efficient through Informed International Insights”)
Every design decision has the potential to include or exclude customers. Global Research emphasizes the contribution that understanding user diversity makes to informing these decisions, and thus to including as many people as possible. User diversity covers variation in capabilities, needs and aspirations. At Uber, the Global Scalable Research program is intended to influence product teams at HQ and around the world, to design and test in global regions: currently Mexico, India, Brazil. In this talk, I’ll discuss how we use Global Research to prioritize what product teams really need to build well and understand if their designs have relative ease of use that translates well to non-US users. Our Global Research priorities addresses some of the most challenging problems facing our global users today.
Closing Comments
After a very full day of expanding our minds, we’ve reached the end – of the program, that is. We’ll take a moment to reflect and hear some closing words of wisdom from Christian.
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
Three of your research colleagues discussed and defended their respective positions on what UX research “maturity” looks like. Participants then engaged with them in a discussion and Q&A, facilitated by Lada Gorlenko.
“Absent a strong baseline level of data fluency, product teams struggle to harness the power of insight in their work. As UX and UXR leaders, we are uniquely positioned to define what fluency looks like for our organizations and help teams transform to achieve it.”
– Megan Blocker
“Research has come a long way, but we have a long way to go. Our future success rests on two pivotal aspects of maturity: our leadership’s proximity to power and the use of ‘Strategic Research Programs’ to deliver value beyond Design and Product.“
– Fatimah Richmond
“Does UX maturity matter in the age of Generative AI? Is your ability to do well as a team going to depend on your UX skills? Or your tech or people skills?”
– Molly Stevens
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series](Videoconference)
Four of your research colleagues discussed and defended their respective positions (below) on the impact of AI on user research. Participants engaged in a discussion and Q&A, facilitated by Dr. Jamika D. Burge.
“AI has the potential to be the researcher’s best friend, by doing all the heavy lifting associated with analysis – but it also has the potential to cause unimaginable damage”.
– Nick Fine
“Researchers absolutely must learn to create AI prompts. Not only will prompt engineering become an essential, required research skill, but it will also offer a much-needed opportunity to rethink our role as facilitators of change.”
– Alexandra Jayeun Lee
Soon, AI will be able to utilize the participant’s feedback as a prompt to create RITE design variations on the fly, offering the researcher multiple flow options organically and in real time, which will radically transform our research practice.”
– Greg Nudelman
“UX Researchers can reinvent themselves as “delightful ethicists” who oversee ethics on critical issues when generative AI supplies abundant solutions without providing the why.”
– Bo Wang
DesignOps Community Sensing Session (Videoconference)
Join us to explore the future of the DesignOps role, as well as the joys and challenges folks are facing in that role.
Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
Why do so many metrics include the word “Key”? How do those metrics differ, and how do teams and organizations decide which key metric is best for them? Join this DesignOps community discussion to compare different types of three letter acronym metrics such as KPI, KEI, and KSP (Key Performance Indicator, Key Experience Indicator, and Key Strategic Priorities). And let’s not forget OKR’s (Objectives and Key Results)!
Taming Design Complexity with UX Models
Enterprise UX is incredibly complex and nuanced. Robert Reimann is the Senior Manager, UX Design at athenahealth, and in his talk at EUX 2017 he discusses how to improve the enterprise software user experience.
COMMUNICATE: Discussion
Inviting the Whole Org to Come See For Yourself
So all of a sudden, everyone at your company is interested in going into the field, meeting with clients, and “building empathy.” What could possibly go wrong? At ADP we created a program of ethnographic (lite) research designed to harness this excitement for exploratory research, enable anyone in the org to participate in conducting research, and help stakeholders think outside of their own product or screens. Secretly, our program was carefully designed to also teach our partners what it means to do Research: listen thoughtfully, analyze holistically, and truly understand client feedback before jumping to solutions.
