Ferrara walks the walk

This just in: a video game designed by Rosenfeld Media author John Ferrara was awarded second place in a contest organized by Michelle Obama’s Let’s Move! initiative. John led a small team to develop Fitter Critters, a virtual pet game designed to teach 9- to 12-year olds healthier eating habits and change the way they think about nutrition. It was selected as runner up from a field of 63 entries by a panel of judges that included Apple cofounder Steve Wozniak, Zynga CEO Mark Pincus, and White House CTO Aneesh Chopra. John is the author of the upcoming book Playful Design: Creating Game Experiences in Everyday Interfaces, which explores how game-based interfaces can be used to achieve real world objectives. You can read more about the contest and game here.