Yulya Besplemennova is a partner and Service-System Design Lead at Oblo, and a Scientific Coordinator for ServiceDesignTools.org. With over a decade of experience, she has collaborated with a diverse array of clients, both public and private, from small startups to the UN services. She focuses on designing exceptional experiences by comprehending the needs of stakeholders and the complexities of their respective systems.

Yulya’s primary area of interest and expertise lies in the development of emerging technologies and the intricate systems they facilitate. Her passion for advancing design methods involves ongoing experimentation and interdisciplinary learning, moving beyond human-centered design to embrace planetary thinking. Since 2019, her engagement in AI projects has enriched her comprehension of technological development and its design implications.

As an educator, Yulya share her knowledge of these innovative design methods at prominent Italian design schools and through specialized professional training programmes.