Opening Keynote: Everything is About to Change: Software as Material with Greg Petroff CXO, GE Digital
Theme 1: How to Succeed when Everyone is Your User
Data Exhaust and Personal Data: Learning from Consumer Products to Enhance Enterprise UX with Sam Ladner, Senior UX Researcher, Amazon
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work—and how to design a fix with Fredrik Matheson, Experience Lead, BEKK
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started with Russ Unger Experience Design Director at 18F
Discussion with speakers and audience, led by Ted Booth, Senior Director of UX, Honeywell
Theme 2: Growing UX Talent and Teams
People + Places + Practices = Outcomes with Adam Cutler, Design Studio Program Director, IBM Design
Developing Experience Teams and Talent in the Enterprise with Karen Pascoe SVP of User Experience, MasterCard
Designing and Driving UX Careers with Ian Swinson Global Head of UX, Anaplan
Discussion with speakers and audience, led by Susan Worthman, Business Design Strategist/Professor, California College of the Arts
Enterprise Storytelling Sessions with Dan Willis (Curator)
