Opening Keynote: The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead with Catherine Courage, SVP Customer Experience, Citrix

Theme 1: Insight at Scale

Insight Types That Influence Enterprise Decision Makers with Christian Rohrer, Vice President and Chief Design Officer, Intel Security

Data Science and Design: A Tale of Two Tribes with Chris Chapo, Operations at ENJOY

Emotion Economy: Ethnography as Corporate Strategy with Kelly Goto, author of Web Redesign 2.0

Discussion with speakers and audience, led by Steve Portigal

Theme 2: Craft amid Complexity

The GE Design System and Thoughts about Craft at Scale with David Cronin, Executive Design Director, Industrial Internet Applications, GE

The Wicked Craft of Enterprise UX with Uday Gajendar, Principal Designer, Peel

The Architecture of Understanding with Peter Morville, President, Semantic Studios

Discussion with speakers and audience, led by Kendra Shimmell

Enterprise Storytelling Sessions with Dan Willis (Curator), Kim Bieler, Jane Bungum, David Cain, Audrey Crane, Lada Gorlenko, Jordan Koschei, Liu Liu, and Eva Miller

Theme 3: Enterprise Experimentation

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise with Bill Scott, VP Business Engineering, Paypal

How to Coach Enterprise Experimentation with Alissa Briggs, Director of User Experience, Brigade

Innovation Studios: the Engines of Enterprise Experimentation with Jeff Gothelf, Principal, Neo

Discussion with speakers and audience, led by Steve Sanderson

Theme 4: Designing Organizational Culture

A Consistent Culture of Design with Phil Gilbert, General Manager, IBM Design

Culture Change—My Journey with Julie Baher, Sr. Director of UX, Illumina

Redefining Value: Bridging the Innovation Culture Divide with Nathan Shedroff, Program Chair, MBA in Design Strategy, California College of the Arts

Discussion with speakers and audience, led by Marc Rettig

Closing Keynote: Liminal Thinking: Sense-making for systems in large organizations with Dave Gray, founder of Xplane and author of Gamestorming and The Connected Company