Designers often feel stuck reacting to unclear priorities and vague strategies, which can lead to frustration and a sense of disconnection from meaningful impact. This workshop provides a clear pathway to transform that dynamic. By equipping you with tools to articulate your customer insights and align your work with business strategy, this workshop will help you shift from implementer to trusted strategic partner.
Learning Objectives
Clarify your leaders’ ambiguous product and design goals through prompts, and align your work with key business priorities.
Leverage storytelling to frame customer insights in a way that resonates with stakeholders.
Build trust and collaboration to influence strategic conversations effectively.
Who Should Attend
This workshop is ideal for designers, researchers, and product professionals who want to navigate organizational ambiguity, advocate for customer-centric solutions, and elevate their role in strategy discussions.
Why It Matters
When designers gain clarity and alignment, they not only reduce frustration but also unlock deeper opportunities for accessibility, inclusion, and customer impact. This workshop empowers participants to drive these changes, ensuring their insights shape decisions that matter.
You’ll leave with:
- A One-Page Strategic Diagnosis: Transform vague, overwhelming priorities into clear, actionable insights. Draft and refine a one-page problem statement that pinpoints your core strategic challenge—your essential compass in a sea of ambiguity.
- Storytelling with the ABT Framework: Convert raw data into narratives that resonate. Harness the power of the AND, BUT, THEREFORE framework to bridge the gap between analytics and emotion. This approach turns statistics into a compelling story that can mobilize stakeholders.
- Developing a Strategic Opportunity Brief: Create a succinct brief that distills key customer insights, proposes strategic solutions, and outlines measurable outcomes. This tool positions you as a proactive strategic partner rather than a reactive implementer, aligning your work with the broader business agenda.
- Interactive Breakout Sessions: Engage in peer-to-peer discussions where you practice asking the right questions and exchanging feedback to build trust and refine your strategy.
Join us to redefine your role and make a strategic impact. Reserve your spot today!
