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Advancing Service Design 2024

December 3-4: Virtual conference

Pushing the boundaries of what it means to design services

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About #ASD2024

Service design works with many materials, but systems are the critical boundary we must push on to advance its practice. At Advancing Service Design 2024, we explored the role of service design in expanding and enriching the systems that shape our organizations and our world. Learn how service design can:

  1. Integrate with and support other practices—like product management, continuous improvement, strategy, and change management—within an organization
  2. Engage with wider systems that go beyond individual organizations to make an impact in such complex areas as healthcare, the green transition, or with advanced technologies

Behind the conference

Our curation team looked within and beyond service design to craft a program that gave voice to the transdisciplinary and multifaceted ways in which services can be designed, delivered, and improved. We featured groundbreaking case studies that push the boundaries of what’s possible in service design.

View the full program »